PlayFirst® Celebrates Five Years of Diner Dash® with Explosive New Title in Series – Diner Dash 5: BOOM! – The Fifth Major Diner

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Popular Diner Dash® Series and Iconic Character Flo™ Commemorated with special Collector’s Edition.

SAN FRANCISCO – January 15, 2009– PlayFirst®, Inc., the leader in interactive entertainment for women, today announced the development of

Diner Dash 5: BOOM!,

the fifth major title in the award-winning, Diner Dash® series.  In this innovative new game, Flo’s Diner accidentally goes “boom” and it’s up to the player to help rebuild a customized diner.  With more than a 1000 possible combinations, each advancing level allows players to earn tips for the purchase of fixtures, décor and more - ultimately creating a one-of-a-kind diner. The final stage of the game will be a unique experience for every player.

To celebrate the release ofDiner Dash 5: Boom!,PlayFirst® will lead with a commemorative edition:

Diner Dash 5: BOOM! The Collector’s Edition

launching February 16th onPlayFirst.comwith a PC and Mac version for $19.99.   The standard edition ofDiner Dash 5: Boom!for PC and Mac will launch approximately 2 weeks later on PlayFirst.com for $6.99.

The specialCollector’s Editionwill include exclusive bonus features and game play including:

• 5 Advanced levels of exclusive Diner Dash 5: BOOM! game play
• Strategy Guide Walkthrough to reach expert level
• Behind the Scenes Digital Art Book (sketch art and production concepts)
• Animated Screensaver and Wallpapers
• “Flo Over Time” Historical Retrospective

“WhenDiner Dashexploded on the scene five years ago, it was an instant blockbuster, breaking new ground in casual games and defining the time-management category,” said Kenny Shea Dinkin, PlayFirst’s Chief Creative Officer.  “With this fifth sequel we wanted to make sure we were keeping the series just as fresh with new ideas and innovative game play and not relying on the same old stuff: so we blew up the diner! Players ofDiner Dash 5: BOOM!will need to seat, serve and save the day through fifty outdoor levels across DinerTown’s wacky neighborhoods before they see their diner rebuilt to their personalized specifications.”

Since the debut of the franchise in 2004, theDiner Dash® series has been downloaded more than 550 million times across the globe, making it one of the most popular and recognizable gaming franchises of all time.Diner Dash® and Flo have both evolved to be successful brands on multi-platforms including mobile, iPhone, Xbox Live Arcade, PlayStation Network, WiiWare and Nintendo DS.

“Diner Dashremains one of the most popular games of all time,” said Michael Cai from Interpret LLC.  “In our 2009 New Media Measure survey of people who actively play games, Diner Dash and Diner Dash2 both ranked among the top twelve games played by the most number of people, in this national survey that includes all types of games.”