Pop Rocks® Conjures Halloween Fun with “My Costume Rocks” Featuring “Flavor of the Year” Pop Rocks® Grape Giveaways

Atlanta, GA, October 19, 2011 (PressReleasePoint) -- Pop Rocks® celebrates Halloween and costume creativity this October with a fun “My Costume Rocks” contest for all Pop Rockers. The contest showcases photos of scary, spooky and funtastic Halloween costume photos on the Pop Rocks facebook page with a chance for participants to win a box of Pop Rocks’ “Flavor of the Year,” Pop Rocks® Grape.

 

Entering the contest is easy, with Pop Rockers submitting their best Halloween costume photo at the My Contest Rocks link at Pop-Rocks.com through Oct 31st 2011 at 11:59 pm. Then, on November 2nd, Dr. Frank Rockenstein, noted Pop Rocker and Costumologist, will randomly select five costume photos from among all the entries. Dr. Rockenstein and Pop Rocks will award each winner a box of Pop Rocks Grape, recently named “Flavor of the Year” by Pop Rocks fans worldwide.

 

The “My Costume Rocks” contest is part of the Pop Rocks, Halloween Spooktacular also featuring a pre-emptive safety campaign to keep youngsters safe while Trick or Treating. The 2011 Pop Rocks outreach is part of the company’s yearlong celebration marking the 35th Anniversary of Pop Rocks. For more information on My Costume Rocks and Pop Rocks please go to Pop-Rocks.com.

 

About Pop Rocks:

The one and only original popping candy brand, Pop Rocks, is America’s best selling popping candy and has been enjoyed by and is a favorite of an ever-growing variety of loyal confections lovers of all ages since the 1970´s. After 35 years at retail, Pop Rocks maintains an extremely high brand awareness and continues to use unique marketing programs that appeal to kids, teens and people of all ages. Become a Pop Rocks fan on facebook by visiting www.facebook.com/poprockscandy today!

 

Editors: Safe and Happy Halloween Tips:

 

Acknowledging the potential dangers this spooky holiday can sometimes present, parents and children should always keep the following tips in mind as they trick or treat.

 

10 Tips for a Safe and Happy Halloween

 

Travel only in familiar neighborhoods.

Only stop at houses or apartment buildings that are well lit.  Remain on the porch and never enter a person’s house.

Always travel in small groups, accompanied by an adult if under the age of 12.

Avoid very long costumes and oversized shoes, which can easily cause you to trip.

Wear reflective tape on costumes and bags so you are visible to traffic and other trick-or-treaters.

Walk, do not run, from house to house.

Always walk on sidewalks. In neighborhoods with no sidewalks, always walk on the left side of the street, facing traffic.

Always cross streets as a group on established crosswalks.

When possible use makeup instead of masks. Besides being uncomfortable, masks can obstruct a child’s view of traffic, steps, and holiday decorations.

Never eat candy until a parent or responsible adult can inspect it.

 

For more Halloween safety tips and suggestions visit the American Cross website at: www.redcross.org

 

Press Contacts: Steven Style or Tom Dugan, The Steven style Group, New York City, t) 212-465-1290, e) stevens@stylegroup.com or tomd@stylegroup.com

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