Pop Rocks ® to Award Daily Cash Prizes to Lucky Winners of New My State Rocks Contest

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One Pop Rocker per Day Boasting WHY THEIR STATE ROCKS to be Awarded $50. Pop Rocks ® , America’s original and most “pop”ular popping candy of all time, announced today the September 15 th kick-off of its highly anticipated My State Rocks contest.

Atlanta, GA, September 15, 2011 (PressReleasePoint) -- Pop Rocks ® , America’s original and most “pop”ular popping candy of all time, announced today the September 15 th kick-off of its highly anticipated My State Rocks contest. Held in celebration of the brand’s 35 th Anniversary, My State Rocks will award $50 each day to a lucky winner expressing home state spirit and pride through September 30 th.

Whether its Vermont’s maple syrup, Minnesota’s Mall of America, Colorado’s Rocky Mountains, Mississippi’s Riverboats, or California’s Silicon Valley, proud residents of states from sea to shining sea exploding with state pride are invited to enter Pop Rocks’ My State Rocks contest and exercise their bragging rights! To enter Pop Rockers need only visit the Official Pop Rocks’ website at www.pop-rocks.com , post their home state, boast a bit about why it “Rocks” and follow the additional entry steps. More details and official contest rules can also be found at Pop Rocks’ official website.

My State Rocks is the next in the company’s series of contests, sweepstakes and giveaways being held throughout the year in celebration of America’s favorite and consistently best-selling popping candy brand’s important milestone. Other Anniversary activities include the re-launch of Pop Rocks original retro Grape flavor, enhanced website content and heavy Internet and social media activity such as free special occasion Pop Rocks eCard offers, sweepstakes, contests, giveaways and more. Additional exciting activities and news updates can be found posted on Pop Rocks’ Official facebook page at www.facebook.com/poprockscandy.

My State Rocks follows on Pop Rock’s phenomenally successful My School Rocks back-to-school promotion which awarded a netbook computer each to a student and their school. The promotion, timed to coincide with the back-to-school season, received a record breaking number of entries.

About Pop Rocks :

The one and only original popping candy brand, Pop Rocks, is America’s best-selling popping candy and has been enjoyed by and is a favorite of an ever-growing variety of loyal confections lovers of all ages since the 1970´s. After 35 years in retail, Pop Rocks maintains extremely high brand awareness and continues to use unique marketing programs that appeal to kids, teens and people of all ages. Become a Pop Rocks fan on facebook at www.facebook.com/poprockscandy and follow Pop Rocks on twitter at @poprocksinc.

Photos: A “My State Rocks” Graphic is available for download at http://stylegroup.com/mystate.jpg Press Release Distribution By PressReleasePoint