Pop Rocks Celebrates 35th Anniversary with Re-Release of Original Grape Flavored Pop Rocks Candy

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Recently named by USA Today as one of the top candies of all time, Pop Rocks, America’s one and only original popping candy brand, announced today that in celebration of its 35th anniversary this year the company will re-release its original retro grape flavor.

Atlanta, GA, March 15, 2011 (PressReleasePoint) -- Recently named by USA Today as one of the top candies of all time, Pop Rocks, America’s one and only original popping candy brand, announced today that in celebration of its 35th anniversary this year the company will re-release its original retro grape flavor. Upon rediscovering the brand’s long lost original grape flavor recipe, Pop Rocks Grape will be available once again to the delight of candy lovers every where after a nearly three decade absence from the marketplace.

Bursting with delicious flavor and its signature sizzle, POP ROCKS Grape will begin shipping to retail in April 2011 and will be available in single packs.

Pop Rocks will celebrate its 35th anniversary of retail distribution with a variety of unique marketing programs that will include consumer promotions, public relations, social media activities, mommy blogger campaigns, radio promotions and specially themed 35th anniversary activities.

About Pop Rocks:
The one and only original popping candy brand, Pop Rocks, is America’s best selling popping candy and has been enjoyed by loyal confections lovers of all ages since the 1970´s. Throughout its 35 year history Pop Rocks has been a main stay of American pop culture having spawned one of the most infamous urban myths of all times and featured prominently in feature films such as Urban Legends – the Movie, on television episodes of Scrubs, The Simpsons, How I met your mother, Myth Busters, Big Brother, VH1’s I Love the 70s, MTV’s Parental Control, Nickelodean’s iCarly, and numerous others. Additionally, it has become a mainstay as an ingredient in gourmet food recipes and drinks.

Photo Library:
Photos of Pop Rocks Grape singles and packages are available for download at: http://stylegroup.com/poprocks
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