Pop Rocks Taps The Steven Style Group as Exclusive Agency to Handle 35th Anniversary Marketing Communications Campaign

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The “Explode In Your Mouth” Candy Teams Up With Renowned Internet & Social Media Public Relations Agency Well Known for Developing & Implementing Squinkies’ Mommy Blogger Outreach Campaign Widely Credited for Brand’s Runaway Success

New York, NY, March 15, 2011 (PressReleasePoint) -- The Steven Style Group, a full-service marketing communications agency with a specialization in social media and mommy blogger relations for kid & tween products, productions and personalities, today announced that Pop Rocks, America’s one and only original popping candy brand, has named it as the exclusive agency to handle social media, mommy blogger and public relations for the brand’s 35th Anniversary.

Having developed numerous brand Anniversary marketing campaigns including Lincoln Logs’ 85th, Uncle John’s Bathroom Readers’ 20th, Pop Rocks 30th and others, the Pop Rocks 35th Anniversary campaign appointment follows on the Steven Style Group’s design and execution of social media, mommy blogger and public relations campaigns for blip toys’ Squinkies dolls & playsets, National Geographic Kids’.Books, and others.

The Steven Style Group will implement an aggressive and effective marketing communications program designed to help the Pop Rocks Brand reach its 35th Anniversary marketing communications goals. The Pop Rocks campaign will include a strategic, multi-tiered mix of social media, mommy blogger and public relations activities. Coincidentally, the agency, well known for developing and implementing the Squinkies brand’s phenomenally successful social media, mommy blogger and public relations 2010 retail debut and holiday campaigns, is celebrating an important milestone of its own with 2011 marking its 15th anniversary of providing kid-centric and goal oriented marketing communications services.

“We are thrilled to be handling all marketing communications for Pop Rocks’ 35th Anniversary,” stated Steven Style, the President of The Steven Style Group. “Utilizing mostly traditional public relations, the program we designed for the brand’s 30th Anniversary five years ago generated millions upon millions of consumer impressions. This time around, for Pop Rocks’ 35th Anniversary we plan not only to duplicate that success but to substantially build upon it by putting an extra emphasis on social media activities and by enlisting our many mommy blogger close friends to celebrate along with us and to help bring awareness to this historic milestone and the brand in general.”

Since their retail introduction in 1976, Pop Rocks have become an American staple and icon brand. Recently named by USA Today as one of the top 50 candies of all time, America’s one and only national daily newspaper praised America’s one and only original popping candy as a “rad concept”. Currently enjoying the greatest sales volume in its 35 year history, the company expects that with the marketing muscle it is putting behind this banner anniversary year that the candy brand will enjoy even more explosive growth in 2011 becoming the candy of choice for children of all ages.

Throughout its 35 year history year after year Pop Rocks has been a main stay of American pop culture having spawned one of the most infamous urban myths of all times, featured prominently in feature films such as Urban Legends – the Movie, on television episodes of Scrubs, The Simpsons, How I Met Your Mother, Myth Busters, Big Brother, VH1’s I Love the 70s, MTV’s Parental Control, Nickelodean’s iCarly, and numerous others. Additionally it has become a mainstay as an ingredient in gourmet food recipes and drinks.

About the Steven Style Group:
Possessing a kid-centric and goal oriented mindset for the past 15 years, the Steven Style Group, established in 1996, is a full-service, marketing communications agency. With a specialization in publishing, high technology, and family entertainment products, productions and personalities, the company is widely-known for its visionary, creative and always-memorable public relations campaigns. It is also known for its brand-building work for a wide-array of significant companies including blip toys’ Squinkies, Midway Home Entertainment, Atari Games, Sony Wonder, Showtime Networks, The Discovery Channel, National Geographic Kids, K’NEX, Lincoln Logs, Malibu Toys, NewKidCo, Advantage Publishers Group, Silver Dolphin Books, Portable Press, Toxic Waste Hazardously Sour Candy, and others. The agency has offices in New York City and South Beach Miami.
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