On July 29, Fundação Getulio Vargas welcomed the CEO of Natura Institute, Pedro Villares. He talked about his career from the time he worked at Grupo Villares, of his family, until he emerged as one of the leading names of the Brazilian cosmetics company.
"In my professional life I've learned that it takes planning, micro management, sociability, courage and let it flow (you never have all the answers). Always keep a goal further than the reach of the decisions you can take at any given moment of your life," he said.
At Natura, company where he has been working for 15 years, Villares has gone through several departments and was essential in the implementation of the company's internationalization strategy. "The operation outside Brazil was so successful that we've decided to open an office in a country that had the spirit of the company in Latin America: Argentina. It was not easy to train and motivate the consultants, but it was a winning strategy to the point of receiving an offer to work in the country. I've refused it because at that point in my life, my priority was my family," he explained.
Although he did not accept to work in the neighboring country, Pedro Villares was surprised by another invitation, this time to work at Natura Institute. "I thought the company was going to fire me, but it offered me a new challenge. At the Institute we want to make a difference in public education in the country - the goal is to be part of the change of education in Brazil in 10 years from now. It is an extremely complex situation, but I believe the Institute can have rather a catalytic effect in the Brazilian education," he said.
The meeting with Villares is part of the Cycle of Lectures on Leadership and Strategy, of the Executive Master's in Business Management (MEX). It is a partnership between the Brazilian School of Public and Business Administration (FGV/EBAPE) and FGV Energy, under the coordination of professors Marco Tulio Zanini and Carlos Otavio Quintella. The objective is to gather leaders of large public and private organizations and bring considerations on management challenges in Brazil.
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