Press Release: Mobile Coupon usage to triple exceeding 300 million people globally by 2014 says Juniper Research

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Mobile apps revolution helps push mobilecoupons market to tipping point

Hampshire,UK – 8^thDecember 2009

:According to Juniper Research’s new report -

‘MobileCoupons & NFC Smart Posters: Strategies, Applications & Forecasts2009-2014,

’ consumer usage of mobile coupons will see users exceed300 million globally by 2014, principally in developed markets, with the appsrevolution triggering the growth of new mobile coupon services.

As more andmore users acquire smart phones, they will want to exploit the improvedcapabilities of their devices with new features and services, especially whenit is going to save them money. For marketers, mobile coupon campaigns sentusing location based applications can be much more effectively targeted thanthe scattergun approach of traditional coupons.

HowardWilcox, Senior Analyst at Juniper Research, explained: “We found that with thegrowth of smart phones, a growing number of coupon-specific downloadable appsare being launched, often linked to location based searches.  For example,when you are in the mall and you have your smartphone on you with yourdownloaded coupons app, then you should be able to find your way to a goodoffer nearby.”

However,themobilecoupons reportidentified a number of market constraints. For example, someusers could be reluctant to share their mobile number to participate in couponschemes due to the danger of spam and fake coupons – privacy is a concern tomany. Despite this and the lack of progress on NFC coupons because of the pooravailability of NFC phones, the mobile coupon usage is still set to triple overthe next 5 years.

Furtherfindings include:

·

ARPU from NFC coupons and smartposters will exceed ARPU from NFC payment transactions

·        N.America and Western Europe to be major regions for mobile coupon usage in 2014

The report contains comprehensive six year forecasting forall the key market parameters including users, redemption rates, values andincremental ARPU for all mobile coupons, NFC coupons and NFC smart posters.

MobileCoupons whitepaperand further details of the study,

‘Mobile Coupons & NFC Smart Posters:Strategies, Applications & Forecasts 2009-2014

’ can be freelydownloaded from the Juniper website.

JuniperResearchprovides research and analytical services to the global hi-techcommunications sector, providing consultancy, analyst reports and industry commentary.

John Levett
T: +44(0)1256 830 002
E:john.levett@juniperresearch.com

Author

Howard Wilcox

Related Reports

• Mobile Coupons & NFC Smart Posters- Strategies, Applications & Forecasts 2009-2014.

News Source : Press Release: Mobile Coupon usage to triple exceeding 300 million people globally by 2014 says Juniper Research