Digital radio producer Pure launches three DAB radios with the Norwegian Mariusgenseren pattern
AMSTERDAM — Research firm GfK indicates that 13% of the Dutch listen to over-the-air DAB + radio—about 2 million people. This is a 3X increase since 2015. “The main driving force for listening through DAB + is the digital sound quality,” according to radio.nl. In addition, the wide range of stations and the ease in finding them are important aspects.
In the Netherlands, the number of DAB + radios sold grew by 48% in the first half of 2017 compared with the same period last year. Over the last 12 months, 154,000 DAB + radios were sold there. This includes cars delivered standard with DAB +. Meanwhile, 16% of the radios sold are suitable for DAB +. A year ago, this was at 12%.
More than 719,000 DAB + radios have already been sold to date in the country. This is evidenced by data presented at the recent Digital Radio Day, according to the same article.
Meanwhile, this fall, the world's largest producer of digital radios, Pure, launches three DAB radios with the Norwegian Mariusgenseren. The Marius pattern is the most hand-knitted pattern in Norway and is today considered a Norwegian icon. The pattern captures Norwegians' love for nature, popularity and Norwegian values.
“Pure has been inspired by the pattern and has now further developed two of its radios from the POP family, as well as the popular nightstand radio Siesta Rise,” reports radionytt.no.
“Since the beginning, the design of digital radios has largely remained unchanged, despite developments in consumer habits. The pop series was designed according to [what] consumers wanted their digital radios to look like. This was a big success and therefore we have chosen to further develop this series with a pattern appreciated by the Norwegian people, "said Jasper Wybrants of Pure, quoted in the same article.
The POP Midi and POP Maxi are taken from Pure's POP series—which resulted from extensive research and insight work, in which Norwegian consumers have also participated.