Real-time mobile location and RAN QoE awareness deliver enhanced subscriber experience
Fremont, Calif., August 4, 2014 — Procera Networks, Inc. (NASDAQ: PKT), the global Subscriber Experience company, today announced the launch of RAN Perspectives, a ground-breaking new Subscriber Experience solution for mobile broadband operators that delivers real-time location and RAN QoE awareness. RAN Perspectives is a software solution that provides real-time location and radio access network (RAN) quality of experience (QoE) data that can be leveraged to enhance the mobile broadband experience for consumers.
RAN Perspectives adds valuable RAN awareness to a mobile operators’ network intelligence, dramatically reducing their deployment of probes and the costs associated with drive testing while expanding their visibility into the RAN in real-time to gain insight and take action.
“Mobile operators exist in an extremely competitive environment that makes customer experience very important, both to reduce churn and also to rollout and assure the quality of high-value services that consumers will pay extra for,” said Anil Rao, senior analyst, service assurance at Analysys Mason. “RAN data and intelligence on roaming customers’ service quality is of critical importance for operators looking to improve the subscriber experience and further monetize their infrastructure investments.”
"RAN Perspectives was developed to solve one of the biggest challenges for mobile operators, providing real-time location and quality information in a cost-effective manner that they can use to deliver higher quality mobile broadband services,” said Alexander Haväng, CTO of Procera Networks. “RAN Perspectives is the first Procera product designed specifically for mobile Subscriber quality of experience, and integrates tightly into our existing PacketLogic solutions, including our Customer Care Insights offering that can now deliver real-time forensics on the RAN connection as well as on the data connection for mobile devices.”
“The proliferation of mobile devices coupled with the expanding use of data-intensive applications such as mobile video has led to increasing congestion in the RAN that can dramatically reduce subscriber QoE,” said Shira Levine, directing analyst, Service Enablement and Subscriber Intelligence at Infonetics Research. “A device-based solution such as RAN Perspectives has the potential to more effectively manage congestion while enabling a broad array of additional services, solutions and applications, which could have dramatic implications for mobile networks.”
RAN Perspectives is a Subscriber Experience solution that integrates into a PacketLogic™ deployment providing real-time location and RAN quality information that can be leveraged to enhance the mobile experience. Unlocking real-time location awareness and RAN signal quality measurements opens up a number of operational and service opportunities that Procera will roll out over the next 12 months, with the initial offerings including:
Customer Care Insights solution with integrated RAN and IP mobile broadband-centric subscriber diagnostics for customer care teams.
RAN Perspectives-based view for Insights that delivers analytics for quality, congestion, applications, and out-of-coverage hotspots in the mobile network for marketing and engineering teams.
RAN congestion management based on real-time location awareness to identify and take action on congested areas, enhancing subscriber QoE.
Location-based service plan offerings including location-specific policy enforcement and charging for marketing teams.
Crowd-sourced minimized drive testing and out of coverage registration for RAN engineering teams.
RAN Perspectives is available for beta testing, and is expected to be generally available in the first quarter of 2015.
About Procera Networks, Inc.
Procera Networks, Inc. (NASDAQ: PKT), the global Subscriber Experience company, is revolutionizing the way operators and vendors monitor, manage and monetize their network traffic. Elevate your business value and improve customer experience with Procera’s sophisticated intelligence solutions. For more information, visit http://www.proceranetworks.com or follow Procera on Twitter at @ProceraNetworks.
This press release contains forward-looking statements related to Procera Networks, Inc., including statements relating to the introduction of a new product and solutions, the potential new applications for Procera’s products, the performance of and demand for Procera’s new products and solutions, the timing of general availability and the ability to generate revenue from new products and solutions, and the ability of its products and solutions to interoperate effectively with other technologies and meet the requirements of customers. Statements in this release that are not historical or current facts are forward-looking statements. All forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation, risks and uncertainties related to the acceptance and adoption of Procera’s products and solutions; the Company’s ability to service and upgrade its products; its dependence on a limited product line and key customers; its dependence on key employees; its ability to compete in our industry with companies that are significantly larger and have greater resources; its ability to protect its intellectual property rights in a global market; its ability to manufacture product quickly enough to meet potential demand; and other risks and uncertainties described more fully in the Company’s documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Procera Networks’ business are described in the "Risk Factors" sections of its Form 10-K filed for the year ended December 31, 2013 and its Form 10-Q filed for the quarter ended March 31, 2014, and other reports filed with the SEC, which are available free of charge on the SEC's website at http://www.sec.gov or on Procera’s website at http://www.proceranetworks.com. Given these risks and uncertainties, investors should not place undue reliance on forward-looking statements as a prediction of actual results. All forward-looking statements in this press release are based on information available to Procera as of the date hereof, and the Company undertakes no obligation to update, amend or clarify any forward-looking statement for any reason.