WASHINGTON, D.C./NEW YORK -- Hybrid radio is poised to become a critical component of radio stations' overall digital strategy. To address this topic, the 2014 Radio Show will feature a Super Session presented by NAB Labs titled "Hybrid Radio - What's In It for You?," to be held September 11 at 11:00 a.m. The Radio Show, held September 10-12 in Indianapolis, is produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB).
The super session is targeted to station decision-makers and brings together executives from radio, mobile phone carriers and the recording industry. Panelists include Eric Williams, product manager, Sprint Corporation; Dave Kelly, researcher, Big Machine Label Group; Ginny Morris, chairman and CEO, Hubbard Radio Group; and Paul Brenner, chief technology officer, Emmis Communications. Jeff Simpson, board member of Deseret Management Corporation, will moderate.
Speakers will discuss the benefits of hybrid radio, including increased revenue and listenership potential, a more interactive experience for listeners without additional data or streaming charges, integration with connected cars and the support of select wireless providers to offer FM-enabled smartphones.
News media interested in covering the 2014 Radio Show should click here to register.
About the Radio Show
The 2014 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 10-12 in Indianapolis. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2014 Radio Show, visit www.radioshowweb.com.
About RAB The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.