Rakuten LinkShare Press Releases

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Rakuten LinkShare Search Marketing Services Deliver Dramatic ResultsRakuten LinkShare Search Marketing Services Deliver Dramatic Results

Online Advertisers Reap Benefits of Higher Conversions, Lower CPC

New York City -- March 5, 2013 --

Rakuten LinkShare’s search marketing division reported record-breaking client results for the fourth quarter of 2012.

Online advertisers working with Rakuten LinkShare’s paid search marketing services outperformed the industry average for click-through rate (CTR), cost-per-click (CPC), and return on ad spend (ROAS).

More specifically, Rakuten LinkShare search marketing clients saw the following results on average:

• Click through rate (CTR) of 2.45% or nine percent higher than the industry average of 1.94%. ¹
• Cost-per-click (CPC) of $0.44 or six percent lower than the industry average of $0.54. ² 
• Return on ad spend (ROAS) of $9.30 or sixty percent higher than the industry average of $5.78.³   
• Conversion rate of 5.65% or 99% higher than the industry average conversion rate of 2.84%.⁴   

In line with the industry, Rakuten LinkShare clients saw on average a twenty percent increase in sales transactions yet they achieved this year-over-year increase more efficiently and more cost effectively.

“Rakuten LinkShare has enabled us to achieve tremendous results in our search marketing campaigns which can be attributed to their balanced approach to service, technology and strategy,” said Neill Morris, director of online marketing, Murad, Inc. “They’ve also delivered when it comes to staying on top of the latest changes and innovations released by the search engines yet never lose sight of the fundamentals that a well optimized program can deliver.”

Search marketing is a high growth area that reached nearly $23 billion by the end of 2012.  To accommodate the needs of advertisers, Rakuten LinkShare paid search services also include innovative campaigns for mobile paid search, YouTube advertising, Google Shopping, Google Product Listing Ads, and comparison-shopping engine management.

“While Rakuten LinkShare has been synonymous with performance marketing, we’re also seeing a growing demand for our search marketing and other services,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “These dramatic results speak for themselves as more online advertisers rely on us to uncover new opportunities to drive sales online.”

¹Source: Kenshoo 2012 U.S. Online Retail Holiday Shopping Report

²Ibid.

³Ibid.

⁴Ibid.

⁵Source: eMarketer.

About Rakuten LinkShare Corporation

Rakuten LinkShare Corporation provides e-commerce businesses with a vast, high quality pay per action marketing network, along with expert consultative services and patented technology. Rakuten LinkShare's cost-efficient pay per action (PPA) affiliate marketing network, search marketing programs and lead generation campaigns acquire new customers, increase revenue and drive results. Rakuten LinkShare clients are Fortune 500 and prominent companies doing business online, including J.C. Penney, 1-800-Flowers.com, American Express and Avon Products. Rakuten LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, Tampa, London and Tokyo.  For more information, please visit: www.linkshare.com.

About Rakuten

Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service companies, providing a variety of consumer- and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide.  For more information, visit http://global.rakuten.com/group.

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