Raley’s launches socially powered offers to reward loyal shoppers, turn buzz into business
AUSTIN,TX – (January 6, 2014) – , the leading provider of End-to-End Merchandise Optimization solutions, announced today that Raley’s Family of Fine Stores, a privately held 128-store supermarket chain which includes Raley’s, Bel Air, Nob Hill Foods and Food Source, selected the Revionics® Social Commerce solution to power an effective and measurable social media rewards program called Extra Friendzy™. The solution will provide customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley’s customer rewards program–Something Extra™. This solution will ensure offers are optimized across online, mobile and in-store channels.
“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” said Tom Hutchison, Director Marketing, CRM and Analytics for Raley’s. “Our Extra Friendzy™ program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”
Today’s shoppers are instrumented, interconnected and informed like never before. Infinite selection and immediate gratification are the future of retail. To remain relevant, retailers must build digital bridges to their customers, both physically and emotionally, and engage them “Omni-now”: by extending brand consistency during the shopping episode wherever and whenever the shopper wants to engage–and all the way to checkout–whether online, mobile or in-store. Revionics Social Commerce enables a deeper, more profitable dialog between the retailer and the shopper by engaging shoppers across their preferred touch points with targeted, personalized offers designed to create a sense of urgency and excitement — and keep them coming back for more. The solution uniquely allows retailers to target and motivate their most loyal, influential shoppers and turn them into vocal advocates in their social networks. This results in the acquisition of new, loyal shoppers as well as improvements in traffic, basket size and sales. In addition, Revionics’ solution uniquely tracks, monitors and measures the impact of each touch point along the path to purchase. This enables ROI and revenue to be attributed appropriately and better, fact-based investment decisions for future campaigns to be made. Revionics Social Commerce also provides a powerful branding opportunity for retailers and the brands carried in their stores.
“We are excited to partner with Raley’s, an industry recognized innovator, and help them harness the power of social,” said Marc Hafner, Revionics’ President and CEO. “Our social commerce solution will contribute to Raley’s competitiveness by strengthening their digital engagements, driving more profitable store visits and building strong advocates across their social media channels while providing customers with relevant personalized promotions.”
About Revionics, Inc. Revionics delivers the industry’s most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 37,000 global retail locations and $150B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a 2012 Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit www.revionics.com.
About Raley’s Family of Fine Stores Raley’s is a privately owned supermarket chain with headquarters in West Sacramento, CA. The company operates 128 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. Raley’s was founded in 1935 by Tom Raley and is a major grocery chain best known for high quality products, fresh produce, fine meats and outstanding customer service. Raley’s strives to make its customers’ lives easier and better by delivering a personalized food shopping experience. For more information, visit www.raleys.com.