Rally Software’s Founder and CTO to Keynote at Oracle Develop 2010

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Ryan Martens to discuss how agile practices accelerate innovation in software development environments

BOULDER, Colo., Sept. 21, 2010- Rally^®, the leader in agile application lifecycle management (ALM), today announced that Ryan Martens, founder and CTO of Rally Software, will join Oracle Chief Architect and Senior Vice President Ted Farrell, for tomorrow'skeynotepresentation atOracle

Develop. Martens will discuss the importance of software agility in developing rich enterprise applications. This keynote session runs from 8:00a.m.-9:30a.m. on Wednesday, September 22, in the Grand Ballroom of theJava

Exhibition

Hall

at the Hilton San Francisco, Union Square.

Martens' presentation, entitled "The Linchpins for Scaling Software Agility," will outline a number of innovations in development infrastructure that have increased the size, speed, quality and complexity of what agile teams can accomplish. Martens will also discuss best-practices learned from helping over 3,000 software-driven enterprises perfect the art of software development.

"Oracle's goal is to provide the developer community with tighter integration between Java technologies and solutions like Rally's, to help make development processes for building rich enterprise applications more effective," said Ted Farrell, Oracle Chief Architect and Senior Vice President.

"Many of Rally's enterprise customers are developing leading innovations - like smartphones, enterprise voice products from one of the world's biggest technology corporations, and some of the largest online marketplaces - with Java technology," said Ryan Martens, Rally's founder and CTO. "Considering the power and ubiquity of the Java platform, Rally is thrilled to share how its Agile ALM platform can help developers accelerate innovation when building applications with the latest Java technologies."

Who:            Ryan Martens, founder and CTO of Rally Software

What:          Keynote

Presentation, "The Linchpins for Scaling Software Agility"

Where:        Java Exhibition Hall

                    Grand Ballroom, Hllton San Francisco, Union Square

                    3333 O'Farrell Street

                    San Francisco, CA 94102

When:          Wednesday, September 22, 2010

                     8:00 a.m. - 9:30 a.m. PST

Twitter:         Follow Ryan Martens@

RallyOn

About Ryan Martens

Before founding Rally, Martens directed product management at BEA Systems and the corporate adoption of Internet technologies within Qwest Communications.  At Avitek, one of his four start-ups, Martens served as Vice President of Marketing & Business Development with Tim Miller, Rally's CEO.

About Rally

Rally is the recognized leader in agile application lifecycle management (ALM). We are dedicated to helping organizations embrace agile and Lean development practices that increase the pace of innovation and improve product quality. According to a study by QSM Associates, software-driven companies that rely on Rally's Agile ALM products and services are 50% faster to market and 25% more productive than industry averages. The company's experienced services group, including training through Agile University, guides companies through the organizational change required to become innovative, agile businesses. Rally's products, including AgileZen, currently support more than 3,000 corporate customers, 76,000 projects and 138,000 users in 60 countries. For more information, visitwww

.

rallydev

.

com.

Press Contact:Lara Vacante
720-921-8128

lvacante@rallydev.com

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