RBS Insurance names Guava as search marketing and social media partner across its brand portfolio

Printer-friendly versionPDF version

Guava, the search and social media specialist, has been appointed by RBS Insurance to deliver search and social media consultancy and implementation across its portfolio of insurance brands which include Direct Line, Churchill, Green Flag and Privilege.

RBS has tasked Guava with delivering a comprehensive search marketing strategy aimed at increasing awareness and sales through natural search across various digital properties and online channels.

Guava will be working to provide technical consultancy plus training workshops on how to produce search engine friendly content, whilst aiming to maximise ROI across all of the RBS Insurance advertising channels.

Colin Madders, Head of Digital Operations, RBS Insurance, commented: “It’s vital that our brands not only rank highly in search engines, but are first choice when looking for insurance products online.”

Martin Dinham, Sales Director, Guava UK added: “Today’s insurance market is highly competitive and insurance brands need to reach out beyond traditional marketing methods to ensure high visibility and to secure new customers, a dynamic which RBS clearly understands.

“As online marketing evolves so in turn has Guava’s service offering, enabling us to deliver a comprehensive strategy that encompasses SEO, social media and mobile for blue chip brands.”

ENDS

For further information, interviews or images please contact:

Steve Green/Tim Banks
Midnight Communications

(0) 1273 697170 / 07775 677101

www.midnight.co.uk

Notes to editors:

About RBS Insurance:

RBS Insurance is the second largest general insurer in the UK1 and is wholly owned by the Royal Bank of Scotland Group. Headquartered in Bromley, Kent, it has operations in the UK, Germany and Italy.

It provides a wide range of general insurance products to consumers through a number of well known brands including; Direct Line, Churchill and Privilege. It also provides insurance services for third party brands, through its UKI Partnerships division. In the commercial sector, its NIG and Direct Line for Business operations provide insurance products for businesses via brokers or direct respectively.

In addition to insurance services, RBS Insurance continues to provide support and reassurance to millions of UK motorists through its Green Flag breakdown recovery service and Tracker stolen vehicle recovery and telematics business.

1Based on policies in force 2009.

About Guava

Established in 1998, Guava is a fresh thinking, digital marketing agency specialising in Search Marketing (SEO & Paid search), Web Development, Analytics and Social Media in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK COO, Lucy Cokes with offices in Berkshire, Cornwall and London. http://www.guava.co.uk