RCI Welcomed Over 100 New Resorts in 2009

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World's largest vacation exchange company continues to grow stronger, offering more value to affiliates

PARSIPPANY, N.J. 03-15-2010

Demonstrating that vacation exchange remains a bright spot in the travel industry, RCI, the global leader in vacation exchange and oneof the Wyndham Worldwide family of brands (NYSE: WYN), announced that it addedmore than 100 new resorts, including 10 properties under development, to the world’slargest vacation exchange network.

Several of the industry’s most powerful and well-renowned brands and their propertieswere added to RCI’s system in 2009, including the Disney Vacation Club, FairmontProperties in Canada and Palace Vacation Club in Malaysia.

“Developers understand the importance of working with a quality exchange company thathelps them increase sales and lower marketing costs, especially in today’s economy,”said Geoff Ballotti, CEO, RCI. “RCI’s ongoing commitment to providing the mostinnovative marketing services and solutions has helped us attract high quality newaffiliates as never before, and enabled us to continue to grow our membership base.”

After 35 years, RCI continues to be the leader and innovator in the industry, first tomarket with fresh, new and unique marketing and technology ideas that provide addedvalue for affiliates and improve the member experience. Its legacy of innovation rests onmaking many “firsts” happen – RCI was the first to launch weeks exchange, the first tooffer points exchange, and the first to implement high-end luxury exchange.

In 2008, RCI committed to spending tens of millions of dollars over a three-year periodto develop and execute a series of online technology, product and service enhancementsthat are improving the exchange experience for its subscribing members around theworld. In 2009 with the growing popularity of online video, RCI recognized a uniqueopportunity to use this medium as a marketing tool for its members and prospectivetimeshare buyers. An online video network available only on RCI.com, RCI® TV offers abroad selection of entertaining and educational content about RCI, its products andservices, as well as travel and resort information. The network is designed to help ownersget the most out of their RCI subscribing membership and make vacation planning morefun while also introducing new prospects to the benefits of vacation ownership.

Response to RCI TV from both members and affiliates has exceeded expectations withover 100 videos uploaded, including 80 Resort Showcases, and more high-definitionvideo being added on a regular basis to RCI.com. Web share, or the percentage ofexchange and rentals transacted online, has increased from 13 percent in the fourthquarter of 2008 to 24 percent in the fourth quarter of 2009. In the last 10 weeks alone, thenon-member site has already received over 265,000 visits and the member site hasreceived over 100,000 visits. With developers able to feature their properties, andmillions of visitors able to watch RCI-affiliated resorts come to life on the ResortShowcase channel, this tool is already driving greater exchange activity and helping toincrease occupancy for RCI-affiliated resorts. To promote the site and help driveincreased traffic from newcomers, RCI is investing heavily in advertising and searchengine optimization efforts. This includes three commercials currently airing on Resort &Residence TV, a new travel and real estate cable channel which is available to 27 millionviewers.

RCI has vastly improved its marketing infrastructure, allowing RCI to showcase moreresort photos of its affiliates with higher picture quality, as well as videos and floor plans.This effort supports a recent member survey where respondents ranked “more and biggerresort photos” as the number one feature desired to help them plan or choose a vacation.Like the Resort Showcase channel on RCI TV, new system capabilities help affiliatesbetter promote their properties and drive higher occupancy.

“We are constantly working to develop new and exceptional marketing and technologyideas that benefit our affiliates and improve the member experience,” added Ballotti. “It’swhat our affiliates and members have come to expect from RCI and it’s what we plan tocontinue to deliver.”

About RCI

RCI is part of Wyndham Exchange and Rentals, the worldwide leader in vacationexchange and the European leader in vacation rentals, with exclusive access for specifiedperiods to more than 65,000 vacation properties in approximately 100 countries.Wyndham Exchange and Rentals is comprised of vacation exchange, including RCI, theworldwide leader in vacation exchange and provider of travel services to businesses andconsumers and The Registry Collection® program, the world’s largest luxury exchangeprogram; vacation rentals, including Endless Vacation RentalsÒ, Landal GreenParks®,Novasol®, and other renowned vacation rental brands, through which vacationers can renta variety of property types, from city apartments to villas; and NorthCourse® LeisureReal Estate Solutions, a research and consultancy firm providing advisory services to theglobal leisure real estate industry. Wyndham Worldwide Corporation is one of theworld’s largest hospitality companies with leading brands in lodging franchising,vacation ownership, vacation rentals and vacation exchange.

For additional information visit www.wyndhamer.com or the media center ofwww.wyndhamworldwide.com.

CONTACT:

Leah Latour
Manager, Public Relations
RCI
7 Sylvan Way
Parsippany, NJ 07054
(973) 753-6560






Leah.Latour@rci.com

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News Source : RCI Welcomed Over 100 New Resorts in 2009


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