Re-feel shows the way for a green earth

Printer-friendly versionPDF version

Re-feel, a retail printer cartridge refilling and recycling chain, is an enterprising company that saves cartridges from being thrown into the landfill and through recycling and refilling, enables the consumers to get a print quality and page count like the original printer cartridge. Hence paving the way for a green earth.

Eco friendly drive – Re-feel
The world is buzzing with the slogan "Save the nature, save our world". With global temperature rising and glaciers melting every passing day, conservation of nature has become a very important issue in today’s world scenario. Hence, it is high time we take the initiative to save our earth and do the utmost to reduce the e-waste.
Hence, the basic idea behind biodegradable computer cartridges gains an added edge in today’s world. No wonder Re-feel caught the imagination of people with over 100 franchises stores in 75 locations all across the country.
E-waste is now the fastest growing component of the municipal solid waste stream because people are upgrading their mobile phones, computers, televisions, audio equipment and printers more frequently than ever before. Mobile phones and computers are causing the biggest problem because they are replaced most often. In Europe e-waste is increasing at 3 to 5 per cent a year, almost 3 times faster than the total e-waste stream. Developing countries are also expected to triple their e-waste production over the next 5 years. In such a scenario the importance of Re-feel is felt even more profoundly. Ever since it has started operations, Re-feel has refilled over 4 lakh cartridges and thereby saved that many cartridges from going to the landfills.
Re-feel, a retail printer cartridge refilling and recycling chain, is an enterprising company that saves cartridges from being thrown into the landfill and through recycling and refilling, enables the consumers to get a print quality and page count like the original printer cartridge.
A new cartridge requires 3.4 litres of oil, hence in just 12 months, recycling of cartridges could save 4.3 million litres of oil in a country of 22 million people. When a cartridge is thrown away it takes more than 450 years to biodegrade. So by refilling and recycling a cartridge we do a service to our environment. When the world is buzzing with the news of Copenhagen Summit, where nation heads taxed their brains on how to reduce the global temperature that is leading to melting of the glaciers, Re-feel’s initiative stands a long way to gain.
Toner dust contains hazardous materials and inkjet cartridges contain chemicals that can harm the environment. Hence, when the cartridges are disposed off in landfill over time, these chemicals can leach into the groundwater and pollute the environment. Moreover, the plastics and metals used in manufacturing cartridges originate from non-renewable resources. When disposed off, they take many years to deteriorate and thus put increased pressure on our valuable resources.
At Re-feel, ink and toner printer cartridges are refilled so that they can be used again and again. “Used cartridges are disassembled, cleaned after they are collected from the consumers and then replacement parts are added,” said Samit Lakhotia, Director Business Development.
“At Re-feel, we always try and give high quality toner or ink. Hence the remanufactured cartridges contain high-quality components that give excellent printing results. More than 5 million companies around the world already rely on these quality products for their day-to-day printing needs as well as for their most important projects,” he added.
This industry of refilling and recycling of printer cartridges has been estimated at over Rs 2,500 crores per annum and every year a 20 per cent growth has been estimated in this field. Even by selling refilled cartridges for 50 to 70 per cent less than the price of original cartridges there is a very generous profit margin. Re-feel helps a consumer save heavily and at the same time ensures that a considerable profit margin is kept aside for the franchisees also.
In this market scenario, prospect for Re-feel is immense as printer cartridge is a consumable product. As more and more get used up the demand for cartridges increases. Marketing experts predict repeat business is one way to truly leverage large growth. Re-feel excels in this respect as it has developed a tradition of meeting customer satisfaction with its quality and dedicated service.