Regional Focus: Asia Pacific - the world's largest mobile phone market

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Author:An Hodgson

Date published:10 Mar 2010

Asia Pacific has the highest number of mobile phone subscriptions of all world regions, yet the potential is far from being exhausted. With the region's consumer spending on communications set to reach US$815 billion by 2015, urbanisation and growing mobile Internet connectivity present opportunities for marketing and consumer services.

Key points

Mobile phone coverage: high, yet below potential

Asia Pacific has the highest number of mobile phone subscriptions of all world regions, yet the potential for expansion remains considerable:

Consumer spending

Growing mobile phone usage has boosted consumer spending on communications, with significant differences between countries:

Potential remains significant

Rising disposable incomes and rapid urbanisation created the conditions for the mobile phone boom:

The wide coverage of mobile phones and increasing Internet connectivity makes them an ideal platform for marketing and consumer services:

Prospects

Asia Pacific will continue to be one of the world's hottest mobile phone markets:

Countries and Consumers

News Source : Regional Focus: Asia Pacific - the world's largest mobile phone market