Regional Heavyweights To Participate In Strength At Beautyworld Middle East 2013

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With Beautyworld Middle East readying for a bigger, brighter 2013 edition, regional beauty industry heavyweights are set to make their presence felt.

Dubai, Dubai, United Arab Emirates., February 26, 2013 - (PressReleasePoint) -
Leading brands well represented at regional beauty extravaganza
 
With Beautyworld Middle East readying for a bigger, brighter 2013 edition, regional beauty industry heavyweights are set to make their presence felt.  A strong representation of leading brands will be on show at the Middle East’s foremost trade gathering for beauty products, hair, fragrances and wellbeing.
 
Bringing together a number of the world’s leading brands are regional powerhouses such as Enigma, Madi International and Nazih Group. These names and many more will be present in strength as the beauty industry’s who’s who gather at the Dubai International Convention and Exhibition Centre in May for three days of intense commerce and networking.
 
“Beautyworld Middle East has long served as a key point of entry into a high-spending region for many of today’s leading brands. It brings together leading manufacturers and suppliers with key influencers and trade buyers,” said Ahmed Pauwels, CEO or organiser, Epoc Messe Frankfurt. “Distributors looking to further their reach tend to view Beautyworld Middle East as a launch pad to markets that are otherwise hard to access,” he added.
 
Madi International, the leading distributor of salon and beauty centre supplies brings a vast range of international brand names to Beautyworld Middle East. They include: Wella, Kadus, Sebastian, Essie and Thalgo, to name a few.
 
“Beautyworld Middle East is a very important exhibition in our industry in this region as it features all the major market players and attracts the region’s serious business sets. Our relationship with Beautyworld has been very good – we have been receiving lots of clients from the GCC and other Middle East countries through the fair,” said Mohammed Madi, President of Madi International.
 
Nazih Group has operations in 16 countries with 140 showrooms in the Middle East region. Covering skin care, hair care, nails, men’s grooming, beauty equipment and salon and spa supplies, Nazih Group’s offerings include leading brands such as Braun, OPI, Guinot, Schwarzkopf, Vidal Sassoon, Keratin Complex and Babyliss to name a few. They also manufacture their own products regionally.
 
“Though we are very familiar with the region, we find that being at Beautyworld Middle East gives us good contacts especially with the African, Middle East and CIS markets. Our experience in the past has been very productive with good business contacts and top quality visitors,” said Mr. Nazih Hamad, CEO of Nazih Group.
 
Enigma Beauty Group will also present their range of leading brands at the trade fair in May. Their selection of brands includes some of the best names in beauty care, such as Alessandro and Kinetics. These products are renowned the world over for the highest standards of quality. They are looking to improve market presence and company awareness through Beautyworld Middle East.
 
Beautyworld Middle East 2013 will feature a wide range of international brands, innovations, developments and trends in the industry. The event is expected to attract buyers, retailers, distributors and beauty industry professionals from around the region.
 
The trade exhibition will take place from 28 to 30 May in Halls 1 to 8 at the Dubai International Convention and Exhibition Centre. Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world.
 
 
 
For more information, please contact:
 
BIZ COM
P.O. Box 48889                        
Dubai - UAE                                 
Tel: +971 4 3320888              
Fax: +971 4 3320999