Reliance Communications redefines Telecom Industry benchmarks

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Mumbai, October 5, 2009 :Reliance Communications unveils a bold new plan that will ignite the next revolutionary phase of growth and innovation in the Indian market. The company is rolling out a first of its kind plan calledSimply Reliance Planon its CDMA and GSM networks. Reliance Communications will roll-out the Simply Reliance Plan nationally for both prepaid and postpaid segments on Tuesday, October 6, 2009.

Commenting on the new ground-breaking initiative, Mr. Anil Dhirubhai Ambani, Chairman, Reliance Communications said,

TheSimpy Reliance Planoffers one single rate of 50 paise per minute across India covering 24,000 towns and 600,000 villages.

The single rate of50 paise per minuteapplies to --

To avail thisSimply Reliance Plan, existing or new prepaid customers have to purchase one time special tariff voucher for Rs.48 to enjoy lifetime validity.

Incidentally, most of the competitive tariff plans launched in the market recently, have not been offered to the post-paid customers in India. However, postpaid users too can now avail thisSimply Relianceplan and enjoy the same single rate of 50 paise per min with monthly subscription fee of Rs.99.

With theSimply Reliance Plan, Reliance Communications offers seamless and unconditional benefits to all its existing customers, both prepaid and post-paid, as well as new customers waiting in the wings to join the Reliance family. There are no other terms or conditions or any fine print attached to this plan.

Revolutionary Value-Driven Proposition of Reliance Simple Plan

As a single largest roll-out of any national tariff plan, the Simply Reliance Plan can be availed across 24,000 towns and 600,000 villages in over 2500 Reliance Mobile Stores, nearly 250 Reliance World stores and over 1Million retailers across India.

The Simply Reliance Plan will be supported by RCOM's 3G-Ready network offering a number of innovations to our customers. These include:

About Reliance Communications :

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 90 million including over 2.5 million individual overseas retail customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

News Source : Reliance Communications redefines Telecom Industry benchmarks