Reliance Mobile introduces Antakshari service on GSM & CDMA networks

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Mumbai - August 18, 2009:As part of its overall plan to drive VAS leadership through innovation, Reliance Mobile is launching a unique Antakshari service on its R-World platform. This service will allow a subscriber to play Antakshari with a selected community or his friend on the move. Reliance is creating a special viral marketing portal where a subscriber will be able to throw a challenge to the other and a recipient will be able to respond.

The service will offer the subscriber three lifelines to continue the game. These lifelines are Library, 50/50 and Ask A Friend.

Commenting on the new service Mr Krishna Durbha, Head ? VAS, Reliance Communications said, "Antakshari is one of the oldest music based games that Indians have known and played for generations. We have conceptualized the same for our subscribers who can now play the Antakshari with any other Reliance subscriber in the country."

Reliance will offer this unique service for a subscription charge of Rs 30 / 30 days with 30 minutes free usage. Subscribers will be allowed to add players to his list and send them songs of choice in their own voice to play antakshari. Users will also be allowed to block other users at any given point in time as well as decide whom they want to play with at a given point of time.

Reliance Mobile is launching this service on both its GSM and CDMA networks.







About Reliance Communications:

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion) and net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 85 million including over 2.2 million individual overseas retail customers, ranks among the Top 5 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.





News Source : Reliance Mobile introduces Antakshari service on GSM & CDMA networks
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