Reliance Mobile to Offer BBC World Service Radio Live On R World

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Mumbai, June 26, 2009:Reliance Mobile and BBC World Service have announced a strategic alliance to offer Live Audio service through Reliance's R-World VAS platform. This is the first such international offering to be launched by an Indian telecom company.

The new partnership, aggregated by Worldwide Records, will see BBC World Service content available Live across India through the medium of mobile phones. Reliance subscribers will now be able to listen to BBC World Service news in a choice of five different languages, seven days a week.

BBC World Service will offer news in English, which will switch to Hindi at 6.30am, 8.00am, 7.30pm and 10.30 pm; Tamil, at 09.15pm; Urdu, at 7.00am, 8.30 pm and 11.00pm, and Bangla, at 5.00 am, 6.00 am and 6.00pm.

Commenting on its partnership with BBC World Service, Mr Krishna Durbha, Head - Business & Marketing, Value Added Services at Reliance Communications, said:"Radio is a very popular medium in rural India. Through this service we wanted to offer same experience to our customers in their preferred language. Introduction of this service is part of our strategy to provide innovative services in local languages."

Indu Shekhar Sinha, Business Development Manager, BBC World Service India, adds,"We want to reach out to the widest possible audience across India, both linguistically and geographically, and this deal is part of that strategy. We're delighted to offer 24/7 live streaming radio on Reliance mobile phones; this new platform will help us provide even more for our listeners."

Reliance subscribers can access the BBC World Service Radio by dialling 51234378.

About Reliance Communications

Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 80 million including over 2 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 500,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

News Source : Reliance Mobile to Offer BBC World Service Radio Live On R World