Reliance Mutual Fund commissions Griphin Quick Films Agency to create a series of ‘Whateos’ & ‘Theatrical Promos’

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Reliance Mutual Fund commissions Griphin Quick Films Agency to create a series of‘Whateos’ & ‘Theatrical Promos’ for their ‘Jab We Invest’ campaign

Mumbai India:, 13th May 2014  Reliance Mutual Funds commissions Griphin to create a series of Whateos & animated theatrical promos for their ‘ Jab We Invest ‘ campaign  i.e. an Investor Education & Awareness Initiative by Reliance Mutual Fund. The Whateos will be featured online & the animated theatrical promos will be featured all over the country. 
Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.
The subject of a mutual fund investment series for beginners has always been perceived as intimidating and heavy, therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer, in a world filled with information overdose. That’s where the Whateo steps in!
As quoted by Shaili Sutaria, Founder and Creative Director, Griphin and the director for the Reliance AD films “Mutual Funds are definitely hard to grasp in their entirety, which makes the problem at hand much more complicated than perceived, and that much more challenging to achieve! We set out to communicate basic concepts about Mutual Funds to consumers in an innovative animated formated so as to add visual intrigue and generate interest towards Mutual Funds. In addition to the TV commercials, the 2:00 min short Whateo truly communicate the teaser concepts with comprehensive detail.” 
What really is a ‘Whateo’? Let a Whateo take you through its own introduction. Take a look:
About Griphin:
Griphin is India’s first full-service quick films agency, headquartered in Mumbai, with comprehensive video creation capabilities including conceptualization, animation, production and social/digital media promotion expertise to provide brands with end-to-end, one-stop shop solutions, internationally. Griphin’s solutions include Whateos, viral videos, demo videos, corporate films and other quick films for brands, flanked by social/digital marketing solutions for the same. 
For further information visit
For further information on the above release; please get in touch with:
Griphin India Pvt Ltd
Sharon Bhagwagar
Mobile: 9892058788

Online Video, Advertising, Social Media, Digital Media, Films, Animation, Bandra

Press Contact:
Sidhdharth Paleja

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