Renesas Electronics America Enables Engineers to Quickly and Confidently Take Their Designs Into Tomorrow With Innovative MCUs, MPUs and ASSPs Showcased at ESC Brazil 2014

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Visit Stand #D05 for the Latest Design Techniques to Develop Applications Ranging From Industrial Control, Medical, Wearable Devices, Human-Machine Interface, Building Automation to the Internet of Things

SANTA CLARA, Calif. August 25, 2014 — Renesas Electronics America, a premier provider of advanced semiconductor solutions, will showcase innovative microcontrollers (MCUs), microprocessors (MPUs), application specific standard products (ASSPs), as well as a rich ecosystem of software and development tools at the 2014 Embedded Systems Conference (ESC) Brazil – August 26-27, at the Transamerica Expo Center, Sao Paulo, Brazil. Renesas experts will present solutions that enable designers to quickly and confidently develop products that are competitive, differentiated and prepared for today and tomorrow. Visit stand #D05 to learn the latest design techniques for the successful creation of applications like industrial control, medical, wearable devices, human-machine interface (HMI), building automation and the Internet of Things (IoT).


During the conference, Hueliquis Fernandes, marketing manager Renesas Electronics Brazil, will share Renesas insights, including:

  • Important updates on market trends and the next technological advances that will impact the way we live, work and conduct business.
  • The role of Renesas Electronics, the world's #1 MCU supplier, within the embedded ecosystem.
  • The company's rich peripheral set MCUs and why they are the preferred option for those seeking performance, low-power and cost-effective implementation.

(Check the booth schedule for presentation dates and times.)


Demo of Everything: Speed your development time with the Renesas Embedded GUI and Communications Solution Kit, which includes hardware for touchscreen, Ethernet, USB, and CAN. The kit comes pre-programmed with the "Demo of Everything" featuring Micrium RTOS software components running together all on one Renesas RX63N MCU.

Power of Two: Learn about The Renesas/Micrium "Power of Two" program, which includes hardware and software features that simplify embedded development and accelerate time to market by months. In addition, the recent addition of the Internet Protocol version 6 (IPv6) enables Micrium TCP/IP IPv6 and Renesas flagship RX and RL78 MCUs to support IoT applications.

RX62T Motor Control: The RX62T are high-performance MCUs specifically designed for a wide variety of motor control applications. This is the ideal solution for controlling brushless DC and AC induction motors. This demonstration showcases one of the RX62T Motor Control Kit's references – a sensor-less vector control algorithm controlling a brushless DC motor.

RL78/G14 uCProbe+Gainspan: See how easy it is to monitor and modify the internal variables of the Renesas RL78G14RDK with μC/Probe running on a PC via the GainSPan WiFi module. Absolutely no programming is required; simply drag and drop the graphic components into place, and watch them go!

R-IN32: This Ethernet/IP application highlights the R-IN32M3 ASSP as a slave device managing the I/O points on IAR Systems' R-IN32M3 KickStart evaluation board. The R-IN32M3 significantly improves industrial network performance with optimized hardware accelerators, while reducing costs by supporting multiple protocols such as EtherCAT®, CC-Link® IE, Ethernet/IP®, Profinet®, CANopen® and others, from a single device.

Enter the Renesas "Win a R-IN" promotion" for a chance to win an IAR R-IN32M3 Kickstart Kit that comes with an evaluation board, a debugger, cables and the latest IAR Workbench evaluation software to get you up and running in no time!

RZ/A1 HMI: This medical demonstration consists of three screens, with tabs for screen selection depicting the operation of a simulated patient monitoring station in a hospital, with a patient list, medications for each patient, and a dynamic display of ECG data over time. This useful proof-of-concept design runs from on-chip memory in the RZ/A1 MPU with plenty of headroom for code scaling. Learn how the RZ/A1 series can offer tremendous advantages in system design time, performance, power consumption and BOM cost.

Ask about the RZ Express promotion, a way to fast track your next Renesas AZ/A1 design with Express Logic RTOS, middleware stack, and more at no cost to you!

RL78/L1C: The RL78/L1C is a superior controller design offering ultra-low power operation, making it an excellent choice for appliances, healthcare and other applications integrated with human-machine interfaces.

Bluetooth Low Energy (BLE) with RX100 and RL78: Easily enable Bluetooth Smart functionality in your application by taking advantage of these ultra-low power Renesas MCUs and accelerate your development by using the simple EM Radio combined with rapid development tools.

BLE Activity Monitor: Designed for ultra-low-power applications, combined with a rich peripheral set and DSP capability, the RX100 MCUs are ideal for implementation in your wearable application. Experience the power of the RX111, and how it handles multi-sensor processing, and Bluetooth Smart connectivity in a compact wrist-mounted activity monitor application.

For more information, follow Renesas Electronics America at @RenesasAmerica on Twitter or .

About Renesas Electronics Corporation

Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers, is a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices. Business operations began as Renesas Electronics in April 2010 through the integration of NEC Electronics Corporation (TSE:6723) and Renesas Technology Corp., with operations spanning research, development, design and manufacturing for a wide range of applications. Headquartered in Japan, Renesas Electronics has subsidiaries in approximately 20 countries worldwide. More information can be found at

The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

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