Renovation Underway at Bronx JCPenney to Enhance Shopping Experience

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PLANO, Texas (June 26, 2014) – Dedicated to fitting the diversity of America with unparalleled style, quality and value, JCPenney is making the shopping experience in the Bronx, N.Y., more exciting than ever. The JCPenney at Bay Plaza Mall, which originally opened in 1997, is undergoing an extensive six-month renovation to create a shopping environment that mimics the look and feel of a brand new JCPenney store.

“At JCPenney, we’re not only committed to fitting the shapes, sizes, colors and wallets of our customers, we’re also focused on providing Bronx residents with the best possible shopping experience,” JCPenney Store Leader Vickey Denaro said. “Although we remain open for business during our remodel, we invite everyone to come see our updated store in mid-July as we unveil our fresh new look.”

The complete remodel of the 166,000-square-foot store features modern fixtures, re-planned aisles, and new signage and graphics, making it easy to locate the hottest trends from popular private brands such as Liz Claiborne®, Worthington®, Stafford® and St. John’s Bay®, and trusted national brands such as Levi’s®, Disney® and Nike®. Among other upgrades, the store will feature energy efficient LED lighting, modernized intimate apparel and women’s shoe departments, new carpet and tile, and improvements to fitting rooms and restrooms. Exterior upgrades include new JCPenney signage, a new parking deck and five additional entrances to the store.

The renovated store also includes a full refresh of its home department, with a renewed focus on bedding and bath, small kitchen electrics and decorative accessories. Customers will discover their favorite home brands – Calphalon®, Kitchenaid®, Keurig®, Cooks, and much more – in a bright and engaging store environment staffed with product specialists. Moreover, the fine jewelry department is being enhanced with an all-new watch experience that makes finding the perfect timepiece engaging and fun.

Hours of operation for the Bay Plaza Mall JCPenney are 10 a.m. to 10 p.m., Monday through Saturday, 10 a.m. to 8 p.m. on Sunday. JCPenney has operated stores in New York since 1922.

Media Relations:

(972) 431-3400 or jcpnews@jcp.com

Investor Relations:

(972) 431-5500 or jcpinvestorrelations@jcpenney.com

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit jcpenney.com.

News Source : Renovation Underway at Bronx JCPenney to Enhance Shopping Experience
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