Rentrak Announces Box Office Numbers for Weekend of January 22, 2009

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PORTLAND, Ore., Jan 24, 2010 --

Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 22 through January 24, 2010 according to the company's

Box Office Essentials™

theatrical box office data collection and analytical service.





The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 24, 2010 include:



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Rank
Title
Distributor
Weekend
Gross
Cume
Locations
1
Avatar
20th Century Fox
(NYSE:NWS)
36,000,000
552,797,418
3141
2
Legion
Sony
(NYSE:SNE)
18,200,000
18,200,000
2476
3
The Book Of Eli
Warner Bros.
(NYSE:TWX)
17,000,000
62,003,223
3111
4
Tooth Fairy
20th Century Fox
(NYSE:NWS)
14,500,000
14,500,000
3344
5
The Lovely Bones
Paramount
(NYSE:VIA + VIA.B)
8,800,000
31,624,141
2571
6
Sherlock Holmes
Warner Bros.
(NYSE:TWX)
7,115,000
191,563,783
2670
7
Extraordinary Measures
CBS Films
 
7,000,000
7,000,000
2549
8
Alvin And The Chipmunks:
The Squeakquel
20th Century Fox
(NYSE:NWS)
6,500,000
204,236,844
2973
9
It's Complicated
Universal
(NASDAQ:CMCSA)
6,189,690
98,649,750
2301
10
The Spy Next Door
Lionsgate
(NYSE:LGF)
4,750,000
18,710,115
2924
11
The Blind Side
Warner Bros.
(NYSE:TWX)
4,515,000
234,027,266
1932
12
Up In The Air
Paramount
(NYSE:VIA + VIA.B)
4,333,000
69,676,526
1707

Weekend of 1/22/10 to 1/24/10





© Rentrak Corporation 2010 - Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.





About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.





About Rentrak Corporation (Nasdaq:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact

Media Relations
Rogers and Cowen
Sallie Olmsted / Amanda Bartz
310.854.8124




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