Rentrak Announces Top Video Game Rentals of 2009 and Most-Advertised Titles Based On Its Video Game Ad Monitor Service
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PDF version— Xbox Dominates the 2009 Charts —
PORTLAND, Ore., Jan 28, 2010 --
Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the Top 20 performing video game rentals of 2009 based on consumer spending as well as the Top 20 most-advertised titles of the year.
In 2009, Xbox 360 titles dominated the U.S. rental charts with 17 out of the Top 20 spots. Rentrak's video game rental charts are ranked according to Home Video Essentials, Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions from more than 65,000 DVD, Blu-ray Disc and Video Game properties in the brick-and-mortar, online, and kiosk channels across North America.
Xbox 360 platform titles also racked up the most advertising circular spots on the Top 20 most-advertised video games titles of 2009. Compiled by Rentrak's Video Game Ad Monitor service, the interactive database of advertising circulars from major retailers provides users with the most granular automated brand space tracking available. The service helps to better analyze methods of marketing video games in order to more effectively promote future titles.
Top 20 Renting Video Games of 2009
|
Rank
|
Platform
|
Title
|
Release
Date |
Distributor
Name |
Rating
|
|---|---|---|---|---|---|
|
1
|
X360
|
X360-Fallout 3
|
10/28/2008
|
BethesdaSoftworks
|
M
|
|
2
|
X360
|
X360-UFC 2009
Undisputed |
5/19/2009
|
THQ
|
RP
|
|
3
|
X360
|
X360-Call Of Duty:
World At War |
11/10/2008
|
Activision Blizzard
|
M
|
|
4
|
X360
|
X360-Resident Evil 5
|
3/13/2009
|
Capcom
|
M
|
|
5
|
X360
|
X360-Gears Of War 2
|
11/7/2008
|
Microsoft
|
M
|
|
6
|
X360
|
X360-Mortal Kombat
Vs. DC Universe |
11/16/2008
|
Midway Games
|
T
|
|
7
|
X360
|
X360-Left 4 Dead
|
11/17/2008
|
EA Games
|
M
|
|
8
|
X360
|
X360-Saints Row 2
|
10/14/2008
|
THQ
|
M
|
|
9
|
Wii
|
Wii-Mario Kart Wii
|
4/27/2008
|
Nintendo
|
E
|
|
10
|
X360
|
X360-Halo Wars
|
3/3/2009
|
Microsoft
|
T
|
|
11
|
X360
|
X360-Madden '10
Football |
8/14/2009
|
EA Games
|
N/A
|
|
12
|
X360
|
X360-Call Of Duty:
Modern Warfare 2 |
11/10/2009
|
Activision
|
M
|
|
13
|
X360
|
X360-Skate 2
|
1/21/2009
|
EA Games
|
T
|
|
14
|
X360
|
X360-Street Fighter IV
|
2/17/2009
|
Capcom
|
T
|
|
15
|
X360
|
X360-Major League
Baseball 2K9 |
3/3/2009
|
2K Games
|
E
|
|
16
|
X360
|
X360-Fable 2
|
10/21/2008
|
Microsoft
|
M
|
|
17
|
X360
|
X360-Midnight Club:
Los Angeles |
10/20/2008
|
Rockstar Games
|
T
|
|
18
|
Wii
|
Wii-Super Smash
Bros. Brawl |
3/9/2008
|
Nintendo
|
T
|
|
19
|
Wii
|
Wii-Mario Party 8
|
5/29/2007
|
Nintendo
|
E
|
|
20
|
X360
|
X360-Grand Theft
Auto IV |
4/29/2008
|
Rockstar Games
|
M
|
|
Source: Rentrak's Home Video Essentials. Rank based on consumer spending via US brick-and-mortar rental channel. |
|||||
Top 20 Most-Advertised Video Games of 2009
|
Rank
|
Platform
|
Game Title
|
Publisher
|
|---|---|---|---|
|
1
|
WII
|
Wii Sports Resort
|
Nintendo
|
|
2
|
X360
|
Call of Duty: Modern Warfare 2
|
Activision
|
|
3
|
WII
|
Wii Fit
|
Nintendo
|
|
4
|
WII
|
EA Sports Active
|
EA Sports
|
|
5
|
X360
|
Madden NFL 10
|
Electronic Arts
|
|
6
|
DS
|
Pokemon Platinum
|
Nintendo
|
|
7
|
X360
|
Lego Batman
|
Sega/Warner Bros. Int.
|
|
8
|
PS3
|
Madden NFL 10
|
Electronic Arts
|
|
9
|
X360
|
Halo 3: ODST
|
Microsoft
|
|
10
|
X360
|
Pure
|
Disney Interactive Studios
|
|
11
|
X360
|
Rock Band 2 Special Edition
|
MTV Games
|
|
12
|
PS3
|
Call of Duty: Modern Warfare 2
|
Activision
|
|
13
|
PC
|
The Sims 3
|
Electronic Arts
|
|
14
|
WII
|
New Super Mario Bros.
|
Nintendo
|
|
15
|
PS3
|
Rock Band 2 Special Edition
|
MTV Games
|
|
16
|
X360
|
The Beatles: Rock Band
|
MTV Games
|
|
17
|
X360
|
Halo Wars
|
Microsoft
|
|
18
|
WII
|
Wii Fit Plus with Balance Board
|
Nintendo
|
|
19
|
PS3
|
The Beatles: Rock Band
|
MTV Games
|
|
20
|
X360
|
UFC 2009 Undisputed
|
THQ
|
|
Source: Rentrak's Video Game Ad Monitor ranked according to total number of advertising circular cuts in 2009 (includes hardware and software bundles). |
|||
About Rentrak Corporation (Nasdaq:RENT)
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
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