Reserve Naturelle's Cosmetics Reflect the World's Colors at Franchise Expo South (Y111)

Chicago, November 25, 2008 (word count: 641) (PressreleasePoint)

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Reserve Naturelle (RN), a multicolored cosmetics concept, is bringing award-winning beauty and perfume products to Franchise Expo South in Miami, from January 11 to 13, 2009, booths 813 and 815. RN is part of the French Pavilion, in the Miami Beach Convention Center, a showcase of France's most innovative retail brands from the country that's a world leader in franchising.

RN was created in 1997 by Dominique Monlun, a perfumer by trade. Monlun's exposure to diverse and vibrant cultures through his travels for perfume inspiration cultivated his desire to develop a brand of colorful cosmetics to balance the varying scents of his perfume business. Today, RN reflects a world where colors and materials have a soul. It focuses in hip, reasonably priced products in three areas: cosmetics, jewelry, and fashion accessories.

The company's current international network includes nearly 100 locations (50 of them in France) throughout, Martinique, Guadeloupe, Reunion Islands, Belgium, Spain, Lebanon, United Arab Emirates, Qatar, Jordan, Bahrain, Libya, Latvia., and more. It also has a retail website: www.reserve-naturelle.com (currently only in French).

Creating top-quality products in the best Franco-Italian cosmetics laboratories, RN demands and strives to achieve the best quality-to-cost relationship in the market. Sensitive to protecting the environment, RN offers a 20% discount to clients who return packaging to RN for recycling.

Three of RN's products won acclaim at the Victoires de la Beauté 2008, an annual juried competition for French beauty products in Paris. This annual event accepts entries from cosmetics companies to be tested by a panel of women, with awards offering national accredidation and boosted consumer visibility. The winning trio was RN's Day & Night Creams, solo eye shadow range, and the purse-sized 30 mL perfume range.

The Hydrating Day Cream is suitable for all skin types. Enriched with honey extracts and vitamin E, it hydrates and regenerates the skins’ cells throughout the day. Its rich texture and quick absorption provide a true and immediate sensation of well-being. It also facilitates the application of make up. The Anti-Age Night Cream made from aloe vera acts by preventing facial lines. The skin becomes firmer and smoother, rediscovering its strength and vitality. This cream is suitable for all skin types.

The eye shadow range is represented by a large choice of colors with varying textures in matte, iridescent, and pearly. They benefit from a technical quality and enrichment in refined pigments. These are suitable for all skin types. Presented in a practical and transparent packaging, they represent the image of a professional and comprehensive range above all else.

The traditionally made 30 mL perfume range is spread out across a multitude of scents, being as equally original as they are gourmand. These characteristics are found through sweet, floral, and fruity undertones, which, thanks to RN's secret traditional perfume-making process, give its perfumes an incredible endurance. These popular eau de parfums are the perfect size to slip in a pocket, purse, or handbag for a long-lasting, intoxicating scent to-go. This ranges includes the following scents: L’Eau Lita, Patchouly, Flower Girl, Thé Vert (green tea), Surf Spirit, Sun Spirit, Hippie’s, Anananana, Ananas-Kiwi (pineapple & kiwi), Fruits Exotiques (exotic fruits), Grenadine, Lait de Figue (fig milk), Myrtille-Chantilly (blueberry & whipped cream), Vanille(vanilla), Violette-Framboise (violet&raspberry), Citronnade (lemonade), Petite Amande(almonds), A la Guimauve, Chocolat, Marshmallow, Chocolat Olé, Cappucino, Barbe à Papa (candyfloss), Little Sugar, Tranche de Cake (a slice of cake), and more.

For more information, please contact:

FOLIES DOUCE
Dorothée Delamer
Press Relations
1, Chemin d'Arnauton
ZI Auguste II
33610 Cestas
FRANCE
Tel.: +33 (0)6 24 74 48 47
E-mail: dorothee_delamer@hotmail.com

or:

FRENCH TECHNOLOGY PRESS OFFICE
205 North Michigan Avenue, Suite 3740
Chicago, IL 60601
Fax: (312) 327-5261
E-mail: contact.ftpo@ubifrance.fr