Responsys and Quicken Loans Share Relationship-First Mobile Marketing Strategies at Mobile Marketing Association Forum

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Session to uncover how mobile marketing can be used in coordination with other digital channels to foster long term customer relationships

San Bruno, Calif. - January 23, 2013 - Responsys, Inc. (Nasdaq:MKTG), a leading provider of email and cross-channel marketing solutions, will present at the upcoming Mobile Marketing Association (MMA) San Francisco Forum alongside its customer, Quicken Loans, the nation's largest online home lender and third largest retail mortgage lender.

What: Responsys and Quicken Loans will hold a breakout session titled, "Managing the Customer Journey in a Multichannel World." The session will delve into the significant opportunity for digital marketers to use mobile in coordination with other digital channels, such as email and social, to foster long term relationships with their customers. While covering the critical need for marketers to understand where mobile fits into their unique customer journeys, the session will offer actionable tips for designing great permission-based mobile experiences that complement a company's overall cross-channel marketing program.  

Who: Michael Della Penna, Senior Vice President of Emerging Channels, Responsys and Sammar Faraj, Director of Digital Relationship Marketing, Quicken Loans.

When: Wednesday, January 30, 2013 at 1:25 pm PT

Where: MMA San Francisco Forum at the Hotel Nikko in San Francisco. To register, click here.

Suggested Tweet on Today's @Responsys News

• Click to Tweet: Hear @Responsys' @mikepenna & @quickenloans talk about where #mobile fits into the customer journey at #MMAF2013 in SF rpsys.co/GR  

News Source : Responsys and Quicken Loans Share Relationship-First Mobile Marketing Strategies at Mobile Marketing Association Forum