Responsys Makes Senior Hire to Empower UK and European Brands to Get Orchestrated

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Responsys Appoints Lucy Orme-Smith as UK Managing Director

Reading, UK – 11 November, 2013Responsys, Inc. (NASDAQ:MKTG), a marketing cloud software and services leader, today announced the appointment of Lucy Orme-Smith as Managing Director of its UK business. Reporting to Head of Responsys International, Andrew Priest, Orme-Smith will harness her impressive international marketing leadership experience to strengthen Responsys’ position in helping the UK’s top brands coordinate and integrate marketing campaigns across touch points and time through marketing orchestration. In her role at Responsys, Orme-Smith will be responsible for customer success, business operations and revenue growth in the UK market.

The addition of Lucy to our executive management team in EMEA enables us to build on the excellent success we are seeing in this region, particularly within the UK,” said Priest. “Lucy’s breadth and depth of experience leading marketing technology and services businesses will be integral to helping Responsys evangelise its vision for the future of marketing, challenging the current campaign-centric status quo, and showing UK marketers a path to better and more orchestrated cross-channel marketing.”

Most recently, Orme-Smith was the chief operating officer of P/S/L Group, a global provider of education, communication and information services to the healthcare industry. In this role she was responsible for growing the global database assets to monetise and develop new products and services. Prior to P/S/L Group, she held various senior management positions at Harte-Hanks, a provider of integrated, multi-channel marketing solutions, Wunderman, Dendrite International and Sales Technologies Inc. Her diverse skill set and passion for digital and relationship marketing will be fundamental in shaping the future of Responsys’ growth and success.

“I’m honoured to be joining such an innovative company that has a long reputation for defining and leading what’s next in marketing,” said Orme-Smith. “The opportunity to partner with the very best brands in the UK and Europe in their pursuit to deliver more coordinated and orchestrated marketing is my dream job come true."

News Source : Responsys Makes Senior Hire to Empower UK and European Brands to Get Orchestrated

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