Retailers Using ATG OnDemand Services See a Surge in Web Sales for 2009 Holiday Shopping Season

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ATG Retail Clients Experience Increases in Overall Web Sales for 2009 Holiday Retail Shopping Season

CAMBRIDGE, Mass. - January 6, 2010-ATG(Art Technology Group Inc., NASDAQ: ARTG), the premier provider ofcross-channele-commercesolutions

,today announced its retail Commerce OnDemand clients saw a significant year-over-year increasein Web sales and conversion rates for the 2009 holiday shopping season. Using ATG applicationsto serve customers via a personalized, cross-channel user experience, leading and emergingretailers have been able to boost sales and conversion rates to market-leading levels.

Market research groups and analyst firms are now reporting strong online sales figures forthe 2009 holiday season, with the latest numbers revealing a year-over-yeare-commercegrowth rate of 15.5 percent, according to MasterCard advisors'SpendingPulse, which tracks all forms of payment. ATG clients experienced even stronger resultswith year-over-year Web revenues growing an average of 19 percent for the top 10 retailers onthe ATG Commerce OnDemand platform.

An example of this kind of transformation is provided by Calendar Holdings LLC, the parentcompany to Calendar Club, who selectedATG Commercein early 2009 to power thee-commerceoperationsof its entire family of brands. The ATG-powered sites give Calendar Holdings full control ofthe online presence of each brand and affiliate, and allow greater merchandising andpromotional focus.

"Our transition in the summer of 2009 to an ATGe-commerceplatform has allowedus to provide our customers with a more feature-rich and satisfying online shoppingexperience," said Paul Hoffman, chief operating officer, Calendar Holdings, LLC. "During the4th quarter 2009, which is our peak sales period, we saw double-digit revenue growth versus theprior year."

ATG Recommendations, one of ATG's SaaS-based Optimization Services, helps online retailersincrease conversion rates and average order values by automatically personalizing productrecommendations, cross-sells, up-sells, best sellers lists, and online gift guides.Industry-wide, the 2009 holiday period saw a threefold increase over 2008 in the total numberof product recommendations served daily by merchants, an indication of how many more onlineretailers are using recommendations and automated merchandising to quickly and easily optimizetheir online storefronts. During the 2009 holiday season, when shoppers browsed personalizedmerchandise suggestions powered by ATG Recommendations, their average order value was 9% to 36%greater than other customers who did not.

"The results are in, and it's clear that

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target="_blsnk">online sales for the 2009 holiday were up significantly

from last year.e-commercesales continue to be a bright spot for retailers, as categories acrossthe board enjoyed record-breaking online sales results," said Nina McIntyre, senior vicepresident and chief marketing Officer, ATG. "For retailers using ATG, the goal is simple:increase sales. We're happy to report these impressive aggregate holiday results via ATGCommerce OnDemand and ATG Optimization Services."

ATG technologies power the cross-channel ande-commerceactivities for morethan 900 global brands, including numerous retailers and consumer product manufacturers. For asnapshot of ATG customers, please visithttp://www.atg.com/en/company/customers/.

About ATG

A trusted, global specialist in

e-commerce

, ATG (Art Technology Group, Inc., NASDAQ: ARTG) hasspent the last decade focused on helping the world's premier brands maximize the success oftheir online businesses. ATG Commerce is the commerce platform and business user applicationsolution top-rated by industry analysts for powering highly personalized, efficient andeffectivee-commercesites. ATG's platform-neutral optimization services can beeasily added to any Web site to increase conversions and reduce abandonment. These servicesinclude ATG

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2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. Allother product names, service marks, and trademarks mentioned herein are trademarks of theirrespective owners.

This press release contains forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995. These statements involveknown and unknown risks and uncertainties that may cause ATG's actual results, levels ofactivity, performance or achievements to be materially different from any future results,levels of activity, performance or achievements expressed or implied by such forward-lookingstatements. Important risk factors affecting ATG's business generally may be found in itsperiodic reports and registration statements filed with the Securities and Exchange Commissionatwww.sec.gov.

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