REX Demonstrates Appreciable Results at the Fairmont Scottsdale Princess

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Prior to the deployment of REXRoom Expediter from Newmarket International, Inc. ("Newmarket"), the Fairmont Scottsdale Princess had challenges in preparing rooms and accommodating guests in a timely fashion. With a fully booked house, the last thing any hotel needs is a horde of exhausted, impatient guests waiting for their rooms. An ineffective room assignment and clearing process can certainly be taxing on the staff and equally frustrating for guests.

Satisfied Guests, Happy Staff, and More Revenue

Having recently deployed REX at their property, Mary Gustafson, Director of Housekeeping at the Fairmont Scottsdale Princess now receives compliments from their sales team on the effectiveness of her staff in getting large groups into their rooms. Gustafson recently received an email from the Director of Sales and Marketing that stated, "You get our groups in the rooms when they arrive and this puts us in a winning position from the beginning. With the confidence group leaders have with the resort due to the smooth check-in, our planners are more forgiving if we make a mistake somewhere along the way and we are making fewer billing adjustments."

"That is a great example of an ancillary benefit of REX," said Luis Segredo, President MTech Division of Newmarket. "We designed REX with the primary objectives to increase customer satisfaction while reducing labor costs through increased efficiencies. Having an impact on revenue by reducing billing adjustments is a byproduct of satisfying those objectives, which makes for a very fast return on investment."

Get Guests Into Their Rooms Faster

With REX, the right room gets cleaned at the right time, every time. No more scribbles on room sheets to decipher, no more misplaced paperwork, and no more noisy radios. REX uses data from multiple systems in ways to help get guests to their rooms faster. First, it gathers information from the property management system (PMS) and guest control systems to intelligently assign rooms and provide room attendants with the next most important room to clean. Secondly, it communicates valuable guest information such as name, stay details, and room setup preferences to room attendants, so they can enhance the guest experience.

Easy to Use - Apple iPod Touch/iPhone and Google Android Mobile Devices

REX is the first solution of its kind that streamlines the entire room assignment and clearing process with mobile devices, such as the Apple iPod Touch/iPhone and Google Android. Based on pre-defined business rules, REX intelligently uses status changes from the PMS and other systems to optimize the order in which rooms are assigned to room attendants.

Increased Efficiencies Realized

The Fairmont Scottsdale Princess has been able to reduce and reallocate members of the housekeeping team. Through the success of the REX deployment, Gustafson commented, "The assignment process has gotten easier and quicker; the coordinators have more time and have taken on additional responsibilities in the office as well. We have experienced a huge reduction in calls from the front desk. Since the housekeeping department already understands the needs of the house for the day, they plan accordingly." Now having experienced life with REX, Gustafson declared, "I wouldn't want a day without it!"


About Newmarket International, Inc.
Since 1985, Newmarket® International, Inc. ("Newmarket") continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 40,000 installations and 150,000 users in over 154 countries worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, meeting intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit

About Fairmont Scottsdale Princess
Set against the backdrop of Arizona's McDowell Mountains, the AAA Five-Diamond Fairmont Scottsdale Princess reflects its Southwestern setting with Spanish colonial-style architecture, expansive plazas and lush, flower-filled gardens. The resort features 649 oversized guest rooms, including 69 Fairmont Gold rooms and suites, five heated swimming pools, the luxurious 44,000 square-foot Willow Stream Spa, world-class tennis center and championship golf at the adjacent TPC of Scottsdale. Dining options include BOURBON STEAK, a AAA Four-Diamond steakhouse by the acclaimed Michael Mina; modern Mexican cuisine at La Hacienda by Richard Sandoval; LV Bistro, serving favorites for the whole family and gastro-pub fare at The Grill, with stunning views overlooking the 18th green at the TPC of Scottsdale Stadium Course. Stone Rose, a contemporary bar and lounge presented by nightlife entrepreneur Scott Gerber, is the spot for cocktails in Princess Plaza. Become a fan and follow the Fairmont Scottsdale Princess. Join our online communities at and The resort is located at 7575 East Princess Drive in Scottsdale. For more information, please call (866)-540-4495.

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