Rio De Janeiro Awarded for World's Greatest New Year's Celebration

Brazil's Epic New Year's Eve Celebration honored with Award. Chosen over New York as World's Greatest!


London, UK., December 29, 2011 - (PressReleasePoint)  Rio De Janeiro's spectacular Réveillon has been named the World's Greatest New Year's Eve Celebration for 2011-2012 by The World Travel Guild. The jaw dropping annual festivities which are open to the public take place at Rio De Janeiro's Copacabana Beach and this year are expected to attract upwards of 2.5 million revelers who will join the massive white party on the sand. The event will reportedly cost sponsors in excess of 12 million euros to produce and will include a breathtaking light and laser show commencing at five minutes before midnight which will role into a dramatic blackout and then give way to an awe inspiring twenty minute fireworks show. The fireworks will be launched from eleven barges stretched across 4km on the shore and will be enjoyed by an enormous amount of locals and tourists alike.
 
Brazil wins the coveted World Travel Award over other famous and iconic celebrations that take place annually in The United States, Australia and Europe due to the size, scope and social commentary of the event in Rio. The Réveillon will promote several themes throughout the night including “Union of People”, “Celebration of Life" and "Peace on Earth". The majority of revelers will be dressed in white to symbolize hope, peace and prosperity for the coming year and many will take part in rituals that bring dazzling displays of candles and flowers to the coast by the thousands. Four stages will be set up along the beach allowing party-goers to dance thorough the night with official entertainment scheduled from 6PM - 3AM and there will be numerous live performances by renowned South American musicians and samba schools as well as a presence from international pop music. French DJ and current dance music megastar, David Guetta will be on hand to play his hits for the crowd at the main stage in front of the Copacabana Palace Hotel and American electro-rock recording artist and television personality, Ian Erix will be in tow to present the World Travel Award to the city of Rio De Janeiro and SR COM who jointly produce the event.
 
Both Guetta and Erix, respectively, have traveled the world several times over as part of various music tours and media projects and after having participated in numerous New Year's Eve events internationally, they are fitting global ambassadors to endorse the celebration in Rio as the world's greatest. As leaders in travel and tourism, the World Travel Group's portfolio includes the most prestigious and trusted awards in the travel and tourism industry ranking amongst the most influential and renowned travel brands, destinations & individuals.

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Gareth Primrose
Prime Media
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