Riverside Research Inks Global Licensing Agreement for MarketMaker – Announces Partnership with Cornell University Cooperative Extension-New York City

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New York City – Cornell University Cooperative Extension-New York City announces a new partnership with Riverside Research and a renewed commitment to expanded information technology supporting statewide, national, and international agriculture development through MarketMaker.

Riverside Research, a not-for-profit company chartered to advance scientific research in the public interest and in support of the United States government, recently signed a global licensing agreement with the University of Illinois at Urbana-Champaign for the exclusive rights to MarketMaker, a web-based information and communication resource designed to revolutionize the food supply chain. As one of an ever-growing partnership of Land Grant Universities, Departments of Agriculture, and food and agricultural organizations, Cornell University Cooperative Extension-New York City will continue to contribute industry expertise, to build relationships with food producers and buyers throughout the state, and to offer unlimited and free access to the New York MarketMaker portal at http://nymarketmaker.cornell.edu. The seafood industry is also part of the partnership as the agency will continue to contribute industry expertise and build markets for New York seafood through the New York MarketMaker portal.

MarketMaker is one of the largest databases of searchable, food industry-related information in the country, currently linking producers and consumers in 19 states plus the District of Columbia. New York food producers such as farmers/ranchers, fisheries, agritourism sites, farmers markets, community-supported agriculture groups (CSAs), food banks, food hubs and others can use the site to discover and connect with local buyers and consumers.

The site also provides market research data and search functionality to help farmers and fisheries identify potential markets. As the exclusive licensee, Riverside Research plans to invest in additional research and development to expand MarketMaker’s capabilities to new markets and regions, both nationally and globally.

“Riverside Research is the ideal partner for MarketMaker,” said Darlene Knipe, Co-Founder and Director of the National MarketMaker Program. “The company has great experience and expertise in information systems, a long-standing commitment to the greater good, and a high-integrity business culture. These qualities are critical to the future expansion of MarketMaker and realizing its great potential to fight world hunger.”

“MarketMaker helps connect producers with buyers, create new markets for producers as well as increase healthy food access in underserved communities of New York City. In addition, MarketMaker was used as a teaching tool on basic food systems in the classroom setting. Given the increased consumer interest in local products, we look forward to working and expanding the program in New York,” said Dr. Khin Mar Cho, Extension Specialist and Agriculture Economist at Cornell University Cooperative Extension New York City.

“We look forward to growing the MarketMaker community in the years ahead through what we expect to be a showcase public-private partnership between Riverside Research and the University of Illinois,” added Dr. Richard Knipe, National MarketMaker Founder and Co-Director.

“Food distribution ecosystems in both the developed and developing world are undergoing massive disruption and transformation,” said Glen Salo, Manager of Riverside Research’s Champaign-based Computational Science and Engineering Lab. “Here in the United States and elsewhere in the developed world, changing consumer preferences and cost considerations are increasing the demand for local sourcing of food products. In the developing world, government policies aimed at improving the livelihood of rural – mainly agrarian – populations are disrupting long-established distribution models. MarketMaker is uniquely designed to address these challenges.”

Led by researchers Richard and Darlene Knipe, the University of Illinois College of Agricultural, Consumer, and Environmental Sciences partnered with Cornell University Cooperative Extension and other land-grant agriculture colleges and universities to enhance MarketMaker’s capabilities; namely, to improve access to emerging markets, facilitate local sourcing of agricultural and seafood products, enhance the efficiency of food distribution value chains, and support agro-economic research in food distribution networks.

“Addressing the food and nutritional needs of a growing global population is a significant challenge,” said Richard Annas, President, Riverside Research. “We will apply our corporate strengths in information sciences with Cornell University and the entire MarketMaker partner network to address this challenge and make meaningful contributions to the solution. That’s our purpose – technical excellence and trusted solutions.”

“MarketMaker presents an opportunity to extend our 46-year legacy to the food and agriculture supply chain,” added T.I. Weintraub, Executive Vice President, Riverside Research. “It’s a perfect match with our not-for-profit charter and aligns well with our growing capabilities in precision agriculture.”

With the signing of this licensing agreement, Riverside Research assumes responsibility for the National MarketMaker Program, and its partner organizations. MarketMaker founders Darlene Knipe and Rich Knipe will continue to provide leadership, expertise and continuity in their new positions as Riverside Research staff members.

About Riverside Research

Riverside Research is an independent 501(c)(3) not-for-profit, scientific-research institution committed to enhancing the security of our nation through trusted, high-level technical advisory and engineering support to government entities, public agencies, and private subcontractors in the public health, national security, and intelligence sectors since 1967. Centers of Excellence include airborne reconnaissance, biomedical engineering, cyber, electromagnetic sciences, radar and technical intelligence.

About Cornell University Cooperative Extension

Cornell Cooperative Extension is a key outreach system of Cornell University with a strong public mission and an extensive local presence that is responsive to needs in New York communities. The Cornell Cooperative Extension educational system enables people to improve their lives and communities through partnerships that put experience and research knowledge to work. The nationwide network of Cooperative Extension programs began in 1914 as a means of applying land-grant university research in understandable and useful ways to farmers and rural families. Today, Cooperative Extension serves urban, suburban, town and rural areas by offering programs in five broad areas: Agriculture and Food Systems; Children, Youth, and Families; Community and Economic Vitality; Environment and Natural Resources; Nutrition and Health. Cornell Cooperative Extension operates on the Cornell campus through the leadership of faculty and staff in departments in the College of Agriculture and Life Sciences and the College of Human Ecology, with contributions from the College of Veterinary Medicine. Cornell Cooperative Extension Associations and the New York City office provide 56 portals to Cornell University. Extension educators in these locations form powerful community-university partnerships with the Cornell campus, and involve local constituents to address the issues and concerns of New Yorkers.

Cornell Cooperative Extension is a key outreach system of Cornell University with a strong public mission and an extensive local presence that is responsive to needs in New York communities. The Cornell Cooperative Extension educational system enables people to improve their lives and communities through partnerships that put experience and research knowledge to work. The nationwide network of Cooperative Extension programs began in 1914 as a means of applying land-grant university research in understandable and useful ways to farmers and rural families. Today, Cooperative Extension serves urban, suburban, town and rural areas by offering programs in five broad areas: Agriculture and Food Systems; Children, Youth, and Families; Community and Economic Vitality; Environment and Natural Resources; Nutrition and Health. Cornell Cooperative Extension operates on the Cornell campus through the leadership of faculty and staff in departments in the College of Agriculture and Life Sciences and the College of Human Ecology, with contributions from the College of Veterinary Medicine. Cornell Cooperative Extension Associations and the New York City office provide 56 portals to Cornell University. Extension educators in these locations form powerful community-university partnerships with the Cornell campus, and involve local constituents to address the issues and concerns of New Yorkers.

News Source : Riverside Research Inks Global Licensing Agreement for MarketMaker – Announces Partnership with Cornell University Cooperative Extension-New York City

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