Rob Roy Joins Atrenta Executive Team

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Atrenta Inc. today announced that Dr. Rob Roy has joined the Atrenta executive team as chief of business development, reporting to Dr. Ajoy Bose, chairman, president and CEO of Atrenta.

EDA and semiconductor industry veteran will focus on strategic business development

San Jose, Calif., Mar. 15, 2010 — Atrenta Inc., the leading provider of Early Design Closure® solutions to radically improve design efficiency throughout the IC design flow, today announced that Dr. Rob Roy has joined the Atrenta executive team as chief of business development. Roy reports to Dr. Ajoy Bose, chairman, president and CEO of Atrenta and will focus on strategic growth initiatives for the company.

“Rob is an accomplished leader in VLSI system design and a proven entrepreneur,” said Ajoy Bose. “As Atrenta continues to move to the next phase of its growth, I am confident that Rob will bring a unique and valuable perspective to the decisions that are before us.”

Dr. Roy is a well-recognized entrepreneur in the fields of wireless and VLSI system design. He was a co-founder and chief technology strategist of Mobilian Corporation, an advanced wireless connectivity company, which was acquired by Intel Corporation in September 2003. His previous experience includes engineering and management positions at Intel, NEC, GE, and AT&T Bell Labs. Dr. Roy has published over 50 research papers in prestigious journals and international conferences, including three highly-prestigious Best Paper Awards. He holds 15 patents. He earned his M.S. and Ph.D. degrees in Electrical & Computer Engineering from the University of Illinois at Urbana-Champaign.

“I believe Atrenta is uniquely positioned to address the substantial design challenges before us as we move below 65nm,” said Dr. Roy. “The combination of the company’s deep technical expertise and broad product line that addresses design challenges at RTL and above fit well in the evolving IC design landscape. I am looking forward to helping the company reach a new level of growth.”

About Atrenta
Atrenta is the leading provider of Early Design Closure® solutions to radically improve design efficiency throughout the IC design flow. Customers benefit from Atrenta tools and methodologies to capture design intent, explore implementation alternatives, validate RTL and optimize designs early, before expensive and time-consuming detailed implementation. With over 150 customers, including the world’s top 10 semiconductor companies, Atrenta provides the most comprehensive solution in the industry for Early Design Closure. For more information, visit www.atrenta.com. Atrenta, Right from the Start!
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This press release contains forward-looking statements. Atrenta disclaims any obligation and does not undertake to update or revise the forward-looking statements in this press release.