Rovi Metadata Helps Ensure Soccer Fans Don’t Miss a Moment of the Action, while Rovi Advertising Delivers a Cost-Effective Way for Brands to Reach Match Viewers
Soccer fans around the world are counting down to the start of the 2014 FIFA World Cup in Brazil. Hailed as the world's most widely-viewed sporting competition, this year’s tournament is expected to top the U.S. audience reach of 94.4 million* reported by FIFA for the event in 2010.
Rovi Corporation (NASDAQ: ROVI), a global leader in entertainment discovery, announced today that its metadata for the 2014 FIFA World Cup is now available worldwide. Used by leading networks, service providers, consumer electronic device manufacturers and online portals, Rovi’s metadata will help consumers around the globe discover and enjoy coverage of their favorite World Cup teams, players and matches. In addition, Rovi is separately offering a compelling opportunity for brands to reach World Cup TV audiences through advanced advertising integrated into the entertainment discovery experience on millions of cable set-top boxes.
“This summer represents an exciting time for soccer enthusiasts around the globe,” said John Moakley, executive vice president of Data Solutions at Rovi. “Rovi’s products and technologies are ready to help entertainment services increase fans’ enjoyment of the competition and allow marketers to reach an engaged audience of millions.”
Part of Rovi Video – Rovi’s extensive database of rich information on TV programs, movies, celebrities and sports, covering 61 countries worldwide – the data coverage of the World Cup enables viewers to find coverage of their desired match-ups. The data includes descriptive editorial information on popular players, event history and descriptions, as well as unique facts and related imagery on each of the 32 teams in the competition in more than a dozen languages. As match-ups in the later rounds become finalized, Rovi editors plan to modify program descriptions with unique identifiers, tags, keywords, links, and updated descriptive profiles of more than 200 popular players in multiple languages.
Rovi Advertising enables advertisers, agency planners and buyers, content providers and marketers to reach consumers while they are in “search and discover mode”. In the U.S., 85% of households with an interactive program guide use the guide weekly and, on average, visit it nearly 13 times a day for a total of 22 minutes**. Given the high usage rate, Rovi Advertising within the guide represents a tremendous opportunity for brands to engage TV viewers while they are actively searching for content to enjoy. This could be particularly true during the World Cup when larger audiences are expected to be tuning in during the day and early evening to find their favorite matches throughout the month-long World Cup competition. To learn more about Rovi Advertising and special guide advertising opportunities during the World Cup, contact Rovi Ad Sales at (http://www.rovicorp.com/company/contact.html).
About Rovi Corporation
Rovi is leading the way to a more personalized entertainment experience. The company’s pioneering guides, data, and recommendations continue to drive program search and navigation on millions of devices on a global basis. With a new generation of cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics, Rovi is enabling premier brands worldwide to increase their reach, drive consumer satisfaction and create a better entertainment experience across multiple screens. The company holds over 5,000 issued or pending patents worldwide and is headquartered in Santa Clara, California. Discover more about Rovi at rovicorp.com.
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* FIFA Report: Based on US viewers watching a minimum of 20 consecutive minutes