RP Telebuy Brings in Altitude Software to Power New Business Strategy

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New Delhi, India, March 31st, 2014 - Altitude Software, a leader in unified customer interaction solutions, announces today that RP Telebuy, the leading marketer of consumer products through direct response television in India, deployed the Altitude uCI solution in its contact center to enable business growth, with very positive results.

Telebuy's vision is to be the leading marketer of innovative consumer products launched through direct response television and sold through multiple distribution channels across India. Telebuy was launched in December 2006; it will reach estimated revenues of Rs.180 crores (around US$30 million) this year, and is the fastest growing company in this space. It has 30 outlets across India, with the head office and a 440 seat call center in Chennai.

“Telebuy needed a new, powerful, flexible customer interaction management solution, having worked with an in-house open source contact management solution. This solution had technical issues and it was failing to scale and cost effectively support the rapid expansion of Telebuy’s business” states Mr DJ Dutta, Altitude Software India General Manager

Emphasis on a reliable solution

In a project with partner Futurecalls, Altitude Software delivered a solution for Telebuy’s contact center. All agents take outbound as well as inbound calls, and the Altitude uCI solution enabled Telebuy to easily integrate with existing in-house solutions and customize tools for its strict organizational and business requirements. “In our business, downtime leads to significant financial losses, so there was a lot of emphasis on the selection of a reliable solution for the contact center”, stated Mr. Vasanth; CEO of Telebuy.

“Telebuy is a clear leader and innovator amongst DRTV companies. To cope with an ever changing, very dynamic market, and execute on a business strategy to address different marketing channels, the multimedia capabilities of the Altitude uCI are a perfect fit to support the company strategy” states Mr. T. Jaganathan, Managing Director of FutureCalls.

Easy customization and integration boosts business

As a leader in the multichannel direct marketing of consumer products, Telebuy strives to offer quality products that meet the highest expectations of customers. Its ability to introduce products simultaneously in multiple markets through multiple channels gives it a huge competitive advantage. Telebuy is currently running a 440 seats call center in Chennai and has invested in additional capacity for expansion to more 440 seats. It also plans to invest in setting up “satellite call centers” in a number of “Tier-2” and “Tier-3” cities to meet growing demand, using the Altitude uCI solution.

Altitude Software in India since 2007

Altitude Software has a direct presence in India since early 2007, following-up on distribution partnerships with companies such as Wipro; Orange Business Services; FutureCalls Technology and AGC Networks. These partners sell, install, and provide first level support to Altitude solutions. In India, Altitude Software has customers such as Sitel, Tech Mahindra, Infosys, Club Mahindra, Hero BPO, IBM Daksh, Cleartrip, Sterling, and Caliber Point, and is adding fast to a growing customer base.

Altitude Software delivers worldwide a robust, modular solution that handles all customer interactions and unifies all touch points throughout the organization in an open, platform-independent solution, based on standards. With 15 offices in four continents and a strong partner network, Altitude Software leverages existing technology investments, adding value without disruption across a wide range of situations with low total cost of ownership.

To learn more about how Altitude uCI helped RP Telebuy business expansion read our case study here

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About Altitude Software

Altitude Software (www.altitude.com) is the leader of unified customer interaction solutions, managing dynamic contact centers independently of platforms since 1993. With about 1100 customers in 80 countries, Altitude strives for customer satisfaction and is ISO 9001 certified for its worldwide support. Altitude Software has won 50+ industry awards. “Altitude uCI” (unified customer interaction) is a software suite that manages in real time enterprise functions like Customer Service, Help Desk, Collections, Telesales, Surveys, etc. It is unique in accelerating the creation of services and campaigns, thanks to the unified design studio, routing, dialler, voice portal, desktop front-end, monitoring and analytics. Altitude Software can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For More Information:
CarlosTaveira
Marketing Communications
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News Source : RP Telebuy Brings in Altitude Software to Power New Business Strategy

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