30 Industry-Leading Publishing and Digital Media Professionals Come Together to Chart the Future of Automated Digital Advertising
NEW YORK – March 6, 2014 – Rubicon Project, which operates one of the industry’s largest independent real-time trading platforms for digital advertising, today announced the creation of its Seller Cloud Advisory Council.
Representing some of the industry’s most innovative and influential premium publishers and digital media providers, the council members will come together in New York City for the first time today. They will share their unique experiences pioneering the automation of digital advertising, discuss the top trends shaping the industry, and identify new and emerging technologies with the greatest potential impact on their businesses.
The council members will be instrumental in helping shape Rubicon Project’s future innovation and ongoing product evolution. They will bring their insights and experiences as Rubicon Project partners to help the Company to continue to bring ground-breaking advertising automation solutions to market.
“We are committed to providing our Seller Cloud partners with the most effective solutions to optimize the monetization of their inventory,” said Kaylie Smith, Head of Seller Cloud, Rubicon Project. “Coming together as a group to strategize collectively will help us provide a greater level of service and focus our innovation efforts for the future.”
“Rubicon Project has provided us with exceptional levels of publisher controls, and is always incredibly responsive to our needs as a premium publisher,” said Lori Tavoularis, Managing Director, Tribune. “I look forward to working even closer with the Rubicon Project team to ensure they are continually innovating and providing the products and services that publishers require.”
Rubicon Project’s technology enables the buying and selling of premium inventory through an automated advertising technology platform. It is used by more than 600 of the world’s premium publishers and mobile applications to transact with over 100,000 advertising brands globally. A company driven by innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions each month within milliseconds.