Sakar Partners with Discovery Consumer Products to Create New Electronics Program

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Published on Wednesday, 16th March 2016

Partnership Includes Release of SKUs for Discovery Kids & Discovery Adventures Brands in Q3 2016

LAS VEGAS (January 6, 2016 – CES Booth #13228)– Sakar International today announced a license agreement with Discovery Consumer Products,  the licensing arm of Discovery Communications, for development of camera, audio, music and other products to be released in North America under the Discovery Kids and Discovery Adventures brands.  The agreement is the latest in an expanding list of partnerships for the established Discovery Kids brand and growing Discovery Adventures brand.

For Discovery Kids, Sakar is developing several products including headphones, earbuds, speakers, boom boxes and karaoke machines as well as digital, still, video, action and wearable cameras, all targeting kids ages 6-12. The line also will include electronics designed for kids channeling their inner spy including walkie talkies, text messengers, role-play electronic kits, biometric scanners, and black light decoders. All products will align with Discovery Kids’ mission of nurturing children’s sense of real-world adventure, exploration and curiosity.

For Discovery Adventures, which is dedicated to fostering an interest in outdoor travel and exploration, Sakar is creating a variety of waterproof products including cameras, Bluetooth speakers and mobile accessories as well as camping accessories, flashlights and binoculars.

The first products in both series will ship in the third quarter of 2016, expanding merchandise offerings from the world’s most recognized TV brand.

“Technology products are a natural fit within the Discovery licensing program, and Sakar’s expertise in this sector allows us to offer consumers a new range of products to better connect with the world around them,” said Robert Marick, VP Licensing for Discovery Consumer Products, North America. “Developed based on the core values of Discovery Channel, the Discovery Kids and Discovery Adventures brands aim to encourage curiosity and exploration.

“This license gives us an unusual opportunity to showcase the educational and exploration value of the products we develop. Each Discovery brand extension is a tool for creating experiences that engage consumers with the real world, and the packaging reflects that with messages like ‘Let’s Explore’ and ‘Make Your World Bigger,’ ” said Liza Abrams, Sakar Senior Vice President of Global Licensing. “Combine that with a brand that commands respect and credibility around the globe, and you have a formula for products with exceptional appeal and staying power.”

Sakar also develops licensed products for brands such as The Avengers, Batman, Bratz, Descendants, Disney Jr., Frozen, Hello Kitty, Littlest Pet Shop, Monster High, My Little Pony, Nerf, Peanuts, Power Rangers, Sesame Street, Shopkins, Spiderman, Super Hero Girls, Superman, Teenage Mutant Ninja Turtles, and The Walking Dead.

Sakar will be exhibiting at Booth #13228 at the Las Vegas Convention Center Central Hall at the 2016 International CES conference running January 6-9 in Las Vegas.

About Sakar International

Sakar International, Inc. is a leading provider of consumer electronics and accessories. With a rich heritage of technology innovation since 1977, Sakar has developed a global presence by consistently evolving alongside technology to develop on-trend, cutting-edge products. Sakar licenses over 40 major entertainment and corporate brands and has maintained a diverse portfolio of product offerings, including digital and action cameras, video recorders, audio and mobile accessories, karaoke machines and fitness tracking devices.  Sakar is the parent company to Vivitar, a full-spectrum consumer tech company specializing in the production of cameras, camcorders, mobile accessories, and health and wellness products. Sakar is headquartered in Edison, NJ, with additional offices in the United Kingdom, Canada, Latin America, Australia, Hong Kong and China. For more information, visit

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been satisfying curiosity and entertaining viewers with high-quality content through its global brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including TestTube, Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit

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