Sales and Marketing Pros to Benefit from Emapsite Postal Geography Deal

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Leading UK geoportal emapsite has improved its portfolio of spatial address products under a new partnership with postcode GIS specialist Geoplan.

Eversley, Hampshire, UK, 29 October 2009, PressReleasePoint - Sales, marketing and distribution professionals who analyse geographic territories are set to benefit from a supply agreement involving two leading providers of mapping services.

Postcode GIS specialist Geoplan has been chosen as a preferred supplier by the geoportal emapsite which hosts and delivers spatial data over the web.

The agreement adds a portfolio of spatial address products to the emapsite service including some of the most accurate and up-to-date postcode geography data on the market.

The Geoplan products, created using Royal Mail’s Postcode Address File and definitive, highly detailed Ordnance Survey mapping, are ideal for localised planning and analysis.

Applications include demographic profiling, drive time analysis, retail planning, market research and defining sales, service, franchise and dealer territories.

The data can also support investment in advertising by showing the geographic extent of local and regional TV, radio and newspaper coverage.

James Cutler, emapsite’s Managing Director, said: “By including a suite of Geoplan products in our already extensive portfolio we can offer our customers an even greater choice of market leading spatial data all in one place.”

John Taylor, Managing Director of Geoplan, said: “As preferred supplier to emapsite, we can now help more businesses analyse and map their corporate information using web delivered spatial data.”

Geoplan products available from emapsite include:

• Geoplan XT, designed for detailed applications that demand the highest level of postcode boundary accuracy and continual update

• Geoplan Pro, including boundaries for postcode areas, districts and sectors as well as the UK’s 1.8 million individual postcode units

• Postcode Address File, a Royal Mail database of address details for every household in the UK

• Drivetime Tables providing approximate drive times between postcode sectors

• Geoplan Census Data, including demographic data based on Census 2001 output areas

• Consumer data for customer profiling and identifying behaviours for households by postcode

Through emapsite, customers log in to their management portal to download the data that has been ordered from Geoplan. As the data source is continually enhanced, they can stay up to date with amendments on the ground caused by property development, redevelopment and house or street name changes.

The agreement with Geoplan is the latest enhancement to emapsite’s service which provides access to a range of digital geographic content.

Customers, partners, integrators and suppliers use emapsite to source mapping, aerial photography, addressing, height data, historical maps and environmental reports.

For more information, visit www.emapsite.com/mapshop.