Sales Lead Management Association Honors Zoominfo VP Of Marketing

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Nir named one of 20 women to watch in sales lead management.

March 31, 2014 — WALTHAM, Mass. – The Sales Lead Management Association (SLMA) named Hila Nir, Vice President of Marketing at ZoomInfo, as one of the 20 Women to Watch in Sales Lead Management. “It’s an honor to be recognized for this award,” Nir said.

“I’ve had the privilege to lead a team of people that has grown ZoomInfo’s marketing generated leads by 775 percent in just one year,” she added.

Nir has led the initiative to run marketing campaigns based on direct success metrics and adjusted campaigns that weren’t reaching required goals, leveraging their own products. Under her direction, over 50 percent of generated leads came from marketing. Nir is also credited for increasing the value of business closed from leads by 268 percent and growing ZoomInfo’s website traffic by 450 percent.

“Nir and her team’s contributions have significantly impacted ZoomInfo’s revenue growth and bottom line,” said Yonatan Stern, ZoomInfo’s founder, CEO and chief scientist. “The team used our own line of products to increase the company’s revenue and growth, which sets a great example for our clients on how they can do the same.”

Launched in 2007, the SLMA serves the Sales Lead Management community. The 20 Women to Watch in Sales Lead Management were judged on their contributions to a combination of sales lead management, marketing and sales activities. Other qualifications, such as board positions, authorships and relevant presentations, were taken into account.

James Obermayer, CEO of Sales Lead Management Association, said, “Hila Nir’s background in analytics and the measurement of her programs is a prototype for how marketing should be managed. She was chosen because she is an advocate of building wealth for ZoomInfo and their clients.”

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