SANTA MONICA CONVENTION AND VISITORS BUREAU SELECTS THE POLLACK PR MARKETING GROUP AS ITS AGENCY OF RECORD

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Agency Tapped To Strategically Guide And Execute Media Relations Outreach Program Focusing On Top International And Domestic Markets

CENTURY CITY, CA (June 1, 2009)–The Pollack PR Marketing Group (PPMG), a 24-year-old multi-specialty public relations and marketing agency, announced today that it has been retained by the Santa Monica Convention and Visitors Bureau (SMCVB) to spearhead a highly-visible, hands-on, proactive trade and consumer media relations campaign designed to bolster Santa Monica’s position as a premiere travel and cultural destination, among business, meeting and leisure travelers, worldwide.

“Recognized for its glistening beaches, historic pier, oceanfront hotels, award-winning restaurants, museums, nightlife, entertainment attractions and boutique shops, Santa Monica is unlike any other U.S. destination, as it has the unique position of being able to lay claim to being the harbinger of the true essence of Southern California’s enviable lifestyle,” said Noemi Pollack, CEO of PPMG. “We are delighted to be given the opportunity to work hand-in-hand with SMCVB towards communicating Santa Monica’s unique brand attributes to media and consumers, alike.”

Santa Monica Convention & Visitors Bureau Inc. is a private, non-profit corporation that works to increase visitor length of stay, expenditures, overall revenues, and local employment through the promotion of the area as a regional, national, and international travel destination. Formed in 1982, SMCVB is governed by a seasoned board of directors comprised of business, government and community leaders.

“As the media landscape changes, we selected PPMG for their demonstrated ability to develop and implement targeted branded outreach programs that expand the base of interest beyond travel and tourism media to include lifestyle and online media segments that cater to a broader audience of potential visitors,” said Misti Kerns, President and CEO of SMCVB. “Coupled with the PPMG commitment to providing a personal touch in all client interactions and their desire to become an integral part of our team, we are excited about partnering with them to aggressively promote the Santa Monica brand around the globe.”

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG), based in Century City, CA is a mid-sized, multi-specialty agency with practice areas in consumer products and services, technology and professional services. The agency’s clients range from Fortune 500 companies to start-up businesses. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information visithttp://www.ppmgcorp.com.

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