SAP Positioned in Leaders Quadrant of Magic Quadrant for ERP for Product-Centric Midmarket Companies

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SAP NEWSBYTE - January 20, 2011 -SAP AG(NYSE: SAP) today announced it has been positioned by Gartner Inc. in the leaders quadrant of the "Magic Quadrant for ERP for Product-Centric Midmarket Companies" report. SAP is recognized as a market leader for both its "ability to execute" and its "completeness of vision."

According to the report, "Gartner sees this market as undergoing a major modernization, by which established systems with deep functionality on older technology are being displaced by more modern and agile systems. These new systems enable users to be more agile in their responses to changing market conditions and to grasp new business opportunities faster."

Download “Magic Quadrant for ERP for Product-Centric Midmarket Companies”here(PDF). Visitsap.com/smefor more information on

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Media Contact:

Dorit Shackleton, +1 (604) 889-7841,dorit.shackleton@sap.com, PST
Alexandra Lipkowski, Burson-Marsteller, +49 (0) 69238 09-67,alexandra.lipkowski@bm.com, CET

Gartner “Magic Quadrant for ERP for Product-Centric Midmarket Companies” by Christian Hestermann, Chris Pang, and Nigel Montgomery, December 17, 2010.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

News Source : SAP Positioned in Leaders Quadrant of Magic Quadrant for ERP for Product-Centric Midmarket Companies