Scott Archery Extends Marketing Agreement With Backwoods Life TV On Pursuit Channel

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Industry leading archery release manufacturer partners with outdoors TV program for third year and becomes officially-endorsed product.

Hahira, GA – Backwoods Life Television, the filmed-as-the-action-happens reality hunting program airing 5 times a week on Pursuit Channel and ICTV, announced today it has renewed is marketing agreement with leading archery release manufacturer Scott Archery.

Under the terms of the agreement, Scott Archery’s releases become the official release of Backwoods Life TV during the 2010 television season and will be featured prominently during program episodes. Backwoods Life TV will also promote Scott Archery releases on the internet and at special events.

Backwoods Life TV’s high-profile marketing platform on the Pursuit Channel, along with the show’s popular trio of country-as-cornbread hosts Michael Lee, Kevin Knighton, and Trey Wetherington, offer Scott Archery a highly-effective marketing platform to promote its brand.

“I’ve been using Scott Archery releases since I was 13 years old – that’s 20 years of bowhunting with Scott!” said Lee, “Backwoods Life TV looks forward to working with Scott Archery this TV season and hopefully for many more in the future.”

Watch Backwoods Life TV on the Pursuit Channel Tuesdays at 5:30 PM, Thursdays 5:00 PM, and Fridays 8:30 PM. Catch it on ICTV Wednesdays at 5:30 PM and Thursdays at 8:30 PM. All times EST.

About Scott Archery
Since 1984, Scott Archery has been designing and manufacturing high-quality bow releases. Scott Archery has been introducing industry standards ever since, including the innovative Nylon Connection System (NCS) which allows Scott Archery releases the adjustability to fit any size of wrist. Built extremely tough and durable, every new Scott Archery release offers a five year warranty against defects in materials and workmanship. For more information about Scott Archery, please visit: http://www.ScottArchery.com

About Backwoods Life TV on the Pursuit Channel and ICTV
If you’re looking for another boring outdoor show, then turn the channel. Backwoods Life TV was developed in 2004 when three guys banging their heads together said, “Since we are going hunting and fishing anyway, let’s try to make some great video of it!” Since that day the Backwoods Life TV team of Michael Lee, Kevin Knighton, Trey Wetherington, among others, have dedicated their time and efforts into producing the highest quality outdoor television and video entertainment for you, the viewer, to enjoy. With a 100% real “in your face” approach to the outdoors, their efforts have evolved into a national television show that now airs on the Pursuit Channel and In Country Television (ICTV). For more information about Backwoods Life TV, please visit: http://www.BackwoodsLife.com