SDL Tridion Selects Omniture for Interactive Marketing Integration

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Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that SDL Tridion has become an accredited partner in the Omniture Genesis Network.

Leading Web Content Management Provider Joins Omniture Genesis™ Network

Using an integration with Omniture SiteCatalyst™ and SDL Tridion’s content management platform, SDL Tridion will be able to modify and manage content delivery to customers’ Web sites based on data from Omniture to more effectively convert site visitors.  Additionally, SDL Tridion is able to offer its customers the robust Web analytics capability within Omniture SiteCatalyst and its other online business optimization products.

 “Though SDL Tridion is a leader in content management, we had no way to offer our customers the insight they need into crucial metrics around site visitor behavior,” said Jan Jaap Kolleman, CEO of SDL Tridion. “Using Omniture Genesis, we are able to provide a clear picture of site users’ preferences, allowing our customers to deliver more relevant, personalized content to visitors that is consistent across multiple channels.”

Omniture Genesis is a marketing platform that integrates complementary third-party marketing applications with Omniture products, giving customers a single view into their marketing data via Omniture dashboards. This content management integration provides SDL Tridion with fast, reliable insight into marketing initiatives through automated page tagging and real-time data, drastically reducing manual workflow and increasing time to market of new projects. 

“Personalizing content is an important capability for content management providers.  Companies like SDL Tridion are leveraging the power of Web analytics data more than ever to gain insight into online behavior and translate that insight into relevant content,” said John Mellor, senior vice president of business development and corporate strategy at Omniture. “Using Omniture Genesis, SDL Tridion can better understand the actions of site visitors provide relevant interactive content and increase conversions through an improved visitor experience.”

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News Source : SDL Tridion Selects Omniture for Interactive Marketing Integration