Jena, Germany, April 2, 2014 – Intershop, the leading independent provider of omni-channel commerce solutions, is to unveil concept and solution for the merge of digital content and commerce that is a key driver for “Commerce as a Lifestyle” at its flagship event in Berlin.
For the first time, this solution will be presented in Europe after its extremely well-received show-casing at the Adobe Summit in Salt Lake City March 24-28.
In Berlin senior company executives will outline to customers and partners how the concept will bring brick-and-mortar and online commerce come ever closer together, while in doing so setting the scene for business buyers, too.
This revolution, which is taking place across all traditional and new sales channels, is the 2014 megatrend that will be a major topic for discussion at the Intershop Summit 2014, to be held on April 9 in Berlin.
elegates will hear keynotes from Intershop CEO Jochen Moll while his team of senior executives will outline trends and approaches for emerging omni-channel commerce scenarios, such as predictive commerce, visual commerce, and lifestyle commerce.
At the premier event in Germany this spring for opinion leaders and influencers in the realm of commerce, Intershop will also feature its bold new corporate design, which reflects the company’s focus on innovation, including the initiative ‘Seed – Growing Ideas’.
Intershop VP Global Marketing and Communication Joerg Springer comments: “Our Seed initiative focuses on planting innovative and creative ideas into the fertile ground of a dynamic industry. Intershop is leveraging more than two decades of leading edge ecommerce solution experience to help provide start-ups and established enterprises alike with the tools and know-how they need to both enter and thrive in a new business paradigm. In 2014, Intershop is all about enabling our customers to bring their ideas and future strategies to fruition.”
Chief Technology Officer Dr Jochen Wiechen of Intershop and Daniel Raschke, Managing Director of picalike GmbH, will present one first fresh sprout of that initiative. A joint demo for visual commerce will further inspire the audience for the potential of commerce yet to be reaped.
Intershop is repositioning itself as an expert advisor to customers big and small in the complex and fast-evolving world of commerce, providing delegates with expert guidance in distinguishing between megatrends and industry hype.
Jochen Moll, CEO at Intershop: “The Intershop spirit is at the heart of what we do for our customers, and we have a proud culture of innovating in the field. Intershop has a well-earned reputation as an expert advisor to customers who are at different stages of the journey towards the future of their commerce – whether B2B or B2C customers of all sizes exploring the synergies of bringing together sales channels in a profitable and compelling B2X scenario, or at the leading edge of predictive sales. Our 2014 flagship event will provide customers, partners and prospects with food for thought at all levels throughout the commerce industry – by connecting the top trends and developments that are emerging on an almost daily basis in our fast-moving industry.”
Further program highlights include a keynote by former German minister Dr Juergen Ruettgers, positioning ‘Germany as a Center of Innovation’ plus Thomas Feldhaus, Managing Director at leading advertising agency Jung von Matt/next.