September Surges for E-Commerce Industry Health

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Health & Wellness Index Reports 34% Increase in Health

Redwood City, CA—October 25, 2010—MyBuys, the leading provider of personalization for multi-channel retailers, today released the September 2010 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. Total revenue increased 17% versus same period last year.Revenue from full-priced item sales was up 38% during the month of September which drove the Index up 34% compared to the same month one year ago. This is the largest increase in industry health since inception. The increase is partially attributed to a 5% decrease in the number of orders with promoted items and a 46% increase in orders without promoted items present. Revenue from promoted goods dropped 21%. The average depth of discount remained at 26%.

“Retailers’ momentum continues to increase and the consumer is buying without nearly as much promotion,” said Robert Cell, CEO MyBuys. “We continue to see improvements in the health of the industry, and now the improvements are translating into increased revenue and margin heading into the all important holiday season. It is great to see promotion of personalization strategies and reduction in discounting as key components of this marked turnaround from the gloomy outlook from a year ago.”

The September 2010 Index also demonstrates the power of personalization as retailers saw a 19% increase in average order values for personalized transactions compared to sales without personalization.

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online atwww.mybuys.com.

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