Sharon Rowlands, ReachLocal CEO, to Speak at Street Fight Annual Conference

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ReachLocal Executives to Share Thought Leadership on Local Marketing

Woodland Hills, Calif., June 2, 2017– ReachLocal, a leader in powering online marketing for local businesses, today announced that its Chief Executive Officer, Sharon Rowlands, and its Chief Product Officer, Kris Barton, will present at the Street Fight Summit 2017 and BIA/Kelsey’s Local Impact Los Angeles respectively.

Sharon Rowlands has been selected to speak on the June 14, 2017 panel at 9:30 a.m., EDT. The panel is entitled, “SMB Do it Yourself (DIY): Is Local Getting Closer to Solving the Serve-Yourself Conundrum?”

While many local businesses attempt a DIY model for lead generation and conversion, they soon discover that it requires too much time and domain expertise to drive the results required to grow their business,” said Sharon Rowlands.

Also, Sharon Rowlands will discuss how technology and a service-based DIFM (do it for me) approach plays an important role in successful digital marketing for local businesses.

“While DIY works for some businesses; DIFM is needed by many,” Sharon Rowlands added.

In addition, ReachLocal’s Chief Product Officer Kris Barton will present at BIA/Kelsey’s Los Angeles event on June 7, 2017. His lunchtime keynote address entitled “Social Advertising: The Next Big Thing for Local Business,” will discuss the driving factors behind the growing use of social advertising for local businesses. Mr. Barton’s presentation will also cover how digital marketers and local businesses alike can take advantage of the exploding social advertising space.

About ReachLocal

ReachLocal helps local businesses grow and better operate their business with award-winning lead generation and conversion technology, and expert service. A subsidiary of Gannett Co., Inc. (NYSE: GCI), ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America. For more information, visit www.reachlocal.com.

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