Sierra Club To Launch Statewide Get-Out-The-Vote Effort in Colorado

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Nearly 700,000 Voters to be Microtargeted
Friday, September 5, 2014
Trey Pollard, 202-495-3058,

WASHINGTON, D.C. -- Next month, the Sierra Club’s Voter Education Fund - the organization’s 527 branch - will launch an extensive get-out-the-vote campaign across Colorado intended to reach almost 700,000 microtargeted voters.


“With Colorado’s vote-by-mail system, its more important than ever to make sure voters are aware of how they can ensure their voices are heard,” said Melissa Williams, the Sierra Club’s Political Director.


The campaign will utilized academically-proven best practices in get-out-the-vote messaging to mobilize voters in weeks leading up to Election Day. Beginning on October 10, the Sierra Club will launch the first of two targeted mailers intended to inform voters of new aspects of the voting process in Colorado along with providing a preview of the state’s vote-by-mail ballot. A second mailer with a similar message will also hit mailboxes on October 15.


Two more pieces of mail will reach targeted voters later in October, on the 20th and the 27th, reminding voters of the arrival of their ballots and encouraging them to return them promptly.


To further amplify these efforts, a portion of these microtargeted voters will also be reached with online ads throughout the month of October.



The Sierra Club Voter Education Fund seeks to educate voters about issues important to our members by responding to statements and  positions made in an electoral context, with the goal to encourage the public to find out more about the candidates and their positions on these issues.

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