Slater Reinvests in Datarista to Complete $2-Million Oversubscribed Seed Round

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Two New Investment Funds Join with Slater to Provide Capital to Platform-as-a-Service Company

Providence, R.I., February 1, 2017– The Slater Technology Fund today announced it has invested another $200,000 in Datarista, a Providence-based platform-as-a-service (PaaS) company that focuses on the multi-billion-dollar sales and marketing industry, bringing its total investment in the company to $650,000 to date. Two new investment funds, the Boulevard Investment Group III and Marker Hill Capital II, joined Slater in the oversubscribed round.

Datarista was founded by Pat Sabatino, a 30-year commercial data and CRM executive who has worked for some of the industry’s most successful ventures, to solve a major data management problem – how to easily and economically integrate third-party data into cloud-based customer relationship management (CRM) and marketing automation platforms. Datarista has developed an innovative software platform that allows data providers to link data into multiple cloud platforms via a single integration, eliminating the exporting, offline sync and importing processes that adversely affect customers’ productivity and their bottom lines.

We see a huge opportunity to disrupt the data industry, which is still using extremely inefficient, labor-intensive processes,” said CEO Pat Sabatino. “ Slater’s leadership in bringing in partners like Marker Hill and Boulevard was paramount in helping us transition from product launch to our revenue and growth phase."

Datarista has achieved several notable milestones in the last quarter, including launching its platform, signing two customers, and winning the “Most Innovative Technology of the Year” award from Providence Business News, so the closing of the over-subscribed round caps an eventful year for the company, which plans to use this latest round of funding to build customer success teams, further develop its product platform, and accelerate its market entry.

“Pat and his team at Datarista have been very focused on executing on their vision, and it has paid off,” said Slater Managing Director Thorne Sparkman. “It was exciting watching the product go from whiteboard to general availability, but it doesn’t compare to the experience of witnessing the impact the technology has as data providers and their customers roll it out. It’s an exciting time for the founders and investors alike.”

“Marker Hill is very excited to support Pat and his team as they bring this product to market,” said Tom Juracek, managing director of Marker Hill, a Denver-based private equity fund that invests in a variety of technology-based industries. “We believe it is a wonderful opportunity to be partnered with Slater and Datarista and look forward to a successful venture."

About Datarista, Inc.

Datarista is the first and only PaaS provider with a focus on the $11-billion sales and marketing data industry. Founded by 30-year data and Saas/CRM veteran Pat Sabatino, the company is looking to redefine the way an entire industry delivers its product to end users. Datarista is based in Providence, R.I., and is actively looking to grow its team of cloud developers. For more information, visit http://www.datarista.com.

About Slater Technology Fund

The Slater Technology Fund is an independently chartered economic development fund that operates in accord with best practices of venture capital investing, backing new ventures committed to basing and building businesses in Rhode Island. Leveraging state and federal funding, Slater focuses its resources on the support of entrepreneurs who have the vision, leadership and commitment to build substantial commercial enterprises. Slater typically invests at the inception stage in the development of a new venture, often based upon ideas and technologies originating in academic institutions and/or government research laboratories located within the region. In most cases, investments are premised upon the possibility of raising substantial follow-on financing, from venture capital investors or from strategic partners, with a view toward accelerating the generation of significant numbers of high-value, high-wage jobs over the intermediate to longer-term. For more information, visit www.slaterfund.com.

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