Sincelaunchingtheconsumer-facing brand in 2009, Smartpress.comhasexperiencedtremendous growth, driving the need for expandeddigitalcapacity.After attending PRINT13 inChicago, the Chaska,Minn.-based company selected the HPIndigo10000 Digital Press totake advantage of new capabilitiesmadepossible by the 29-inchformat and to offer morecompetitivepricing for larger-quantityjobs.
“Three thingsthatourcustomers value the most are exceptional quality,fastturnaroundtimes and custom options. Considering our recentandprojectedgrowth, we needed to ensure we could continuetodeliverhigh-quality products to our customers at the speeds wehavealwaysdelivered them, even as orders increase in number,sizeandcomplexity,” said Chuck Reese, president, Smartpress.com.“TheHPIndigo 10000 Digital Press provides the additionalcapacityneededto keep up with on-demand printing, while offeringclientsmore andlarger options at our signature quality level.”
Capitalizingongrowth opportunities with digitalprint
With print speeds ofupto3,450 sheets per hour in full color and up to 4,600 sheetsperhourin Enhanced Productivity Mode, the HP Indigo 10000DigitalPresswill help Smartpress.com maintain its high level ofclientserviceand quick order fulfillment. With the newpressinstalled,Smartpress.com now plans to produce a rangeofapplications,including brochures, postcards, sell sheets,postersand pocketfolders as well as affordable,personalizedprint-on-demandmaterials, leveraging the revolutionary29-inchdigital format. Thecompany also will develop a niche marketfor booklets.
Smartpress.com’sinstallation of the HP Indigo 10000 DigitalPressbuilds onexisting digital print capabilities of its HP Indigo7600DigitalPress and provides high-quality production ofnearlyanycommercial application at any size. These capabilitieswillassistthe online printing company with cultivating newbusinessfromsmall print buyers, graphic designers, freelancers, andsmallandmedium-size businesses.